super bowl games
Worth a lookShows a sweet-spot price point ($37.33 avg), but soft demand (-62.1% this quarter) keeps it on the watch list.
Avg price
Incredible$37.33avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Review moat
Good810.48avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.46–$214.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$112K$112K/yr · 84K searches
Growth
Bad-62.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, super bowl games is a $112K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Feb–Sep–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
super bowl games market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $93K–$112K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #647
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 80%
- Out of stock
- 1.7%
- Avg brand age
- 37 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
38 falling
Sellers
119
Top-5 brand share
44%
Top 20: 81%
Top-5 click share
33%
Top 20: 71%
Open market
52%
- Masterpieces21%
- Hasbro Gaming9%
- Best Choice Products5%
- GoSports5%
- SWOOC4%
- Hxezoc4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.1% search growth over the last 90 days.Peak months: Feb, Sep, Dec · busiest ÷ quietest = 12.8×
Top super bowl games search terms
- football party games29K/yr
- sports board games15K/yr
- nfl board games18K/yr
- football games for party17K/yr
- football arcade game5K/yr
Top super bowl games products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masterpieces NFL Game Day: The Ultimate Football Board Game Officially Licensed with All 32 Teams Ages 9+ 2-4 Players Fun for Family Game Night or Parties
Masterpieces$39.904.6★71 rev
Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games
Hasbro Gaming$22.774.7★749 rev
Best Choice Products Large 54 Inch Full-Size Foosball Table for Home Game Room - Includes 2 Balls 2 Cup Holders - Arcade
Best Choice Products$214.024.4★199 rev
Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult
SWOOC$148.104.1★380 rev
Hxezoc Pin The Football On The Goalpost Game With 36 Pcs Football Stickers Large Football Party Games Poster for Kids Birthday Party Carnival Party Decoration Supplies
Hxezoc$5.464.4★83 rev
Newest
by launch date
Tecmo Bowl Classic Football Board Game for 2 Players Ages 8+ - Call the Plays and Score Big!
Buffalo Games$14.780 rev
Best Choice Products Large 54 Inch Full-Size Foosball Table for Home Game Room - Includes 2 Balls 2 Cup Holders - Arcade
Best Choice Products$214.02199 rev
Atiloy Football Party Games for Kids Pin the Football Goalpost Game Post with 24 Stickers Large Party Game Sticker for Classroom School Family Sports Theme Event Decorations Supplies
Atiloy$5.6856 rev
Guess Who? NFL Edition Board Game | Officially Licensed NFL Game for Kids and Families | Ages 6+ | 2 Players | 15 Mins. | Football Games
Hasbro Gaming$22.77749 rev
Dude Perfect Board Game with Soccer Add On; Action Packed Sports Challenges for Competitive Kids and Families | Perfect for Family Game Night; 2 to 5 Players; Ages 4 and up
Dude Perfect$38.23539 rev
Trending
90-day click momentumBest Choice Products Large 54 Inch Full-Size Foosball Table for Home Game Room - Includes 2 Balls 2 Cup Holders - Arcade
Best Choice Products$214.024.4★
Tecmo Bowl Classic Football Board Game for 2 Players Ages 8+ - Call the Plays and Score Big!
Buffalo Games$14.780.0★
Swooc Games - Premium Inflatable Giant Kick Darts (15+ Ways to Play) - Jumbo Soccer Dartboard w/Air Pump - Big Carnival Games - Giant Outdoor Games - Oversized Dart Board Yard & Lawn Game Kids & Adult
SWOOC$148.104.1★
QB54 - The Ultimate Football Yard Game Set Outdoor Football Toss for Tailgating Backyard Beach Park Tournaments Sports Training Score Touchdowns Kick Field Goals (Navy Blue)
QB54$186.794.3★
Baseball Gifts for Boys 8-12 Baseball Board Games for Kids and Adults with Dice Tokens & Score Pad Fun Indoor Game with Basic and Advanced Play Family Friendly Sports Board Game for All Ages
Grandma Smiley's$29.244.6★
What buyers say about super bowl games
What buyers praise and complain about, mined from review topics.What buyers love
“Very engaging”
“Great quality and easy to set up and use”
“Christmas gift”
“Easy to use”
“Money well spent”
“As advertised”
“Durable”
“Did not deflate at all”
“Footballs are perfect size for them”
“Easy to assemble”
What buyers complain about
“Deflated quickly”
“The letters are tiny”
“Cheap quality”
“keeps coming apart”
“Deceptive Advertising”
“Not great - overpriced”
“Unusable, inadequate instructions”
“Not Sturdy”
“Cheap fun, BUT it didnt survive the beating it took from a dozen middle school boys”
“Duplicate gift”
Top return reasons
Common questions
- Is super bowl games profitable to sell on Amazon United States?
- The niche generates $112K/yr across 50 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Worth a look (51/100).
- How competitive is the super bowl games niche?
- 38 brands and 119 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in super bowl games?
- Top complaints mined from reviews: Inflation/Deflation, Size-Overall, Quality-Overall. The return rate is 2.9%.
- When does demand for super bowl games peak?
- Demand peaks in Feb–Sep–Dec; the busiest month runs 12.8× the quietest.
- What does it cost to enter the super bowl games niche?
- Listings span $5.46–$214.02; the average listing price is $37.33 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.