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Sup Life Vest Belt

Fail

Shoppers spend an estimated $0 a year here, so Sup Life Vest Belt is a Fail.

Filters Trending
Flapen Score
46
46 / 100
Ranks 4,344 of 8,101 Sports & Outdoors niches · −1 vs the category median of 47
Market size
$0/yr2K searches / yr
90-day growth
+230.8%search demand this quarter
Competition
83%top-5 click share · 5 brands · 71 sellers

Flapen Score

Sup Life Vest Belt against its category

The dotted line is the Sports & Outdoors average. Past it, Sup Life Vest Belt is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sup Life Vest Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Sup Life Vest Belt 2K times last year and spent an estimated $0. All 5 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 2K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +230.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
2K
Growth, 90 days vs prior 90
+230.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
July9.8× the quietest month
Top search term
life belts for paddleboarding1K searches a year

02 · Price

A sale here is worth $48.82.

Listings sell for $48.82 on average, from $33.62 to $72.66. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At $48.82 that is $0 to $5K a year per listing.

Average price
$48.82inside the $15 to $100 sweet spot
Price range
$33.62–$72.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #52 within Safety & Flotation Devices. It carries 446 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#52in Safety & Flotation Devices
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
446per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Sup Life Vest Belt products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

$0$0$0$0$0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

71

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Onyx39%
  • Owntop24%
  • Meenoutt24%
  • BLUESTORM7%
  • YOTAN6%

Demand

Sup Life Vest Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '25Prime Day '25Spike '26SepOctDecMarAprMayJunJulAugSepMayJun

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 9.8×

Reviews and returns

What reviews say buyers love and hate about Sup Life Vest Belt

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Water Resistance”
13%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.2%of orders come back
“No explanation how to replace cartridge”
A buyer, on “Instructions/User Manual/Troubleshooting”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Sup Life Vest Belt questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data