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Sunglass Goggles

Fail

The top 5 brands take 94% of clicks, so Sunglass Goggles is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$222K/yr384K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
77%top-5 click share · 9 brands · 41 sellers

Flapen Score

Sunglass Goggles against its category

The dotted line is the Sports & Outdoors average. Past it, Sunglass Goggles is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sunglass Goggles market on Amazon at a glance

Shoppers on Amazon United States searched for Sunglass Goggles 384K times last year and spent an estimated $222K. The top 5 brands take 94% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.8%
Market size, estimated
$222Ka year
Peak month
June28.3× the quietest month
Top search term
sunglasses goggles70K searches a year

02 · Price

A sale here is worth $32.30.

Listings sell for $32.30 on average, from $12.28 to $195.22. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $32.30 that is $16K to $24K a year per listing.

Average price
$32.30inside the $15 to $100 sweet spot
Price range
$12.28–$195.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$16K–$24K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #62 within Water Sports. It carries 5,758 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
3.2%
Average rank
#62in Water Sports
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
5,758per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sunglass Goggles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

41

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

5%

  • Brand 164%
  • Brand 223%
  • Brand 32%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Sunglass Goggles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 28.3×

Search terms

Top Sunglass Goggles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sunglasses goggles70K/yr
  • speedo sunglass goggles49K/yr
  • sunglass goggles56K/yr
  • speedo aviator goggles26K/yr
  • goggle sunglasses23K/yr
  • sunglass goggles for women14K/yr
  • speedo sunny g17K/yr
  • speedo sunny g goggles12K/yr
  • aviator swim goggles14K/yr
  • goggles that look like sunglasses11K/yr

Reviews and returns

What reviews say buyers love and hate about Sunglass Goggles

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Durability”
3.1%of orders come back
“Did not last”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sunglass Goggles questions

Answered from the same tracked data.