styrofoam cooler
Worth a lookShows a sweet-spot price point ($34.93 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$34.93avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+53.3%90-day search growth — must beat 0% to launch
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$7.87–$135.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$273K$273K/yr · 674K searches
Review moat
Okay3,930.62avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, styrofoam cooler is a $273K/yr Amazon United States market (674K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
styrofoam cooler market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $279K–$349K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #305
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 67%
- Out of stock
- 6.9%
- Avg brand age
- 45 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
27 rising
Sellers
120
Top-5 brand share
56%
Top 20: 95%
Top-5 click share
45%
Top 20: 81%
Open market
38%
- Polar Tech13%
- Lifoam12%
- CIVJET12%
- Generic12%
- AUSSIECARE8%
- Bodaon6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +53.3% search growth over the last 90 days.Peak months: Jul, Nov · busiest ÷ quietest = 2.4×
Top styrofoam cooler search terms
- styrofoam cooler329K/yr
- foam cooler69K/yr
- styrofoam coolers with lids55K/yr
- foam cooler with lid29K/yr
- styrofoam box37K/yr
- styrofoam coolers28K/yr
- foam coolers17K/yr
- large styrofoam cooler15K/yr
- styrofoam ice chest19K/yr
- cooler styrofoam9K/yr
Top styrofoam cooler products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CIVJET Insulated Food Delivery Bag XXXL Insulated Reusable Grocery Cooler/Hot Bags Tote Bag for Shopping/Travel/Doordash Catering Bag Doordash 22x14x13 Black 1-Pack
CIVJET$11.944.6★4,317 rev
Lifoam Styrofoam Cooler Collection Picnic Chest
Lifoam$26.684.0★25 rev
Polar Tech 245C Thermo Chill Insulated Carton with Foam Shipper Medium 17 Length x 10 Width x 8-1/4 Depth Original Version
Polar Tech$29.984.6★1,313 rev
AUSSIECARE 2 Pack 28Qt Foam Cooler White Lightweight Portable Ice Chest for Camping Fishing Picnic Travel & Beverage Storage Fits Up to 24 Cans
AUSSIECARE$14.651.0★1 rev
Styrofoam Ice Chest Insulated Cooler 68 qt
Generic$66.784.8★57 rev
Newest
by launch dateAUSSIECARE 2 Pack 28Qt Foam Cooler White Lightweight Portable Ice Chest for Camping Fishing Picnic Travel & Beverage Storage Fits Up to 24 Cans
AUSSIECARE$14.651 rev
MDMprint Insulated Bio Foam Shipping Container Inside 6L x 4.5W x 3D Mfr: 201F-A
MDMprint$13.127 rev
Bodaon 3-Pack Insulated Food Delivery Bag XXXL Pizza Cooler Bags Rideshare Delivery Bag Thermal Cold/Hot Styrofoam Carrier for Catering/Shopping/Travel/Car Warmer/Frozen
Bodaon$37.44336 rev
PEASUG Insulated Bags for Food Delivery XXXL Pizza Delivery Bags Large Capacity Cooler Bag Keep Food Warm for Grocery Shopping and Catering Foldable Heavy-Duty (Black)
PEASUG$13.801,071 rev
Insulated Styrofoam Cooler 22 qt Capacity with Carrying Handle
Generic$38.9118 rev
Trending
90-day click momentumAUSSIECARE 2 Pack 28Qt Foam Cooler White Lightweight Portable Ice Chest for Camping Fishing Picnic Travel & Beverage Storage Fits Up to 24 Cans
AUSSIECARE$14.651.0★
Amazon Basics Leakproof Reusable Portable Soft Insulated Cooler Lunch Bag Stays Cold for Hours 24 Can Capacity Adjustable Shoulder Strap Gray
Amazon Basics$15.334.6★
Igloo 25 QT Latitude Marine Ultra White Cooler
Igloo$31.084.4★
MDMprint Insulated Bio Foam Shipping Container Inside 6L x 4.5W x 3D Mfr: 201F-A
MDMprint$13.123.8★
CIVJET Insulated Food Delivery Bag XXXL Insulated Reusable Grocery Cooler/Hot Bags Tote Bag for Shopping/Travel/Doordash Catering Bag Doordash 22x14x13 Black 1-Pack
CIVJET$11.944.6★
What buyers say about styrofoam cooler
What buyers praise and complain about, mined from review topics.What buyers love
“Love the size”
“Such a solid quality product”
“Great deal”
“Accurate description”
“easily stored”
“These bags are durable”
“Sturdy zippers”
“EASY TO USE”
“They are very versatile”
“It performs well”
What buyers complain about
“Too small”
“Cheap quality”
“leaked”
“Not Sturdy”
“Broke after first use”
“Not as thick as expected”
“tend to melt quickly”
“Don't work”
“Not as advertised”
“Too Expensive”
Top return reasons
Common questions
- Is styrofoam cooler profitable to sell on Amazon United States?
- The niche generates $273K/yr across 39 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +53.3%. Flapen's verdict: Worth a look (61/100).
- How competitive is the styrofoam cooler niche?
- 27 brands and 120 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in styrofoam cooler?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 2.4%.
- When does demand for styrofoam cooler peak?
- Demand peaks in Jul–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the styrofoam cooler niche?
- Listings span $7.87–$135.06; the average listing price is $34.93 (sweet spot $15–$100). The average incumbent carries 3,931 reviews — the moat a new listing must climb.