Stun Baton

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $259K a year.

Searches, last 12 months

482K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

1.4%

Market size, estimated

$259Ka year

Peak month

November2.1× the quietest month

Top search term

stun baton142K searches a year

Listings sell for $39.82 on average, from $10.86 to $162.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $39.82 that is $4K to $10K a year per listing.

Average price

$39.82inside the $15 to $100 sweet spot

Price range

$10.86–$162.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$4K–$10K

Returns

1.1%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #98 within Tactical & Personal Defense. It carries 6,503 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

86%

Out of stock, average day

4.2%

Average rank

#98in Tactical & Personal Defense

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

6,503per listing

Listings tracked

42

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months