Is strike a fire starter sticks profitable to sell on Amazon United States?

The niche generates $61K/yr across 8 tracked products. 90-day search growth is -44.2%. Flapen's verdict: Skip it (36/100).

How competitive is the strike a fire starter sticks niche?

7 brands and 100 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in strike a fire starter sticks?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Flammable. The return rate is 0.5%.

What does it cost to enter the strike a fire starter sticks niche?

Listings span $9.16–$44.41; the average listing price is $22.78 (sweet spot $15–$100). The average incumbent carries 3,347 reviews — the moat a new listing must climb.

strike a fire starter sticks

Skip it

Soft demand (-44.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$22.78

avg listing price — sweet spot $15–$100

Price range

Great$9.16–$44.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,346.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 35K searches

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad91%

top-5 click share — a locked-up shelf

Growth

Bad-44.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, strike a fire starter sticks is a $61K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

strike a fire starter sticks market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $91K–$114K; units × avg price
Conversion rate: 7.6%
Avg BSR: #145
Page quality: 0%
Prime: 38%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 136 days

Competition & brand share

The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

100

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

Diamond64%
Diamond Crystal19%
Melt Candle Company4%
AWEASROY4%
Generic4%
Lightning Nuggets3%
Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 33 weeks — -44.2% search growth over the last 90 days.

Open Trend

Top strike a fire starter sticks search terms

strike a fire10K/yr -45.9%8.5% conv.
diamond strike a fire6K/yr -11.1%9.8% conv.
fire starter matches5K/yr -15.5%1.1% conv.
strike a fire starter sticks10K/yr -57.9%7.4% conv.
diamond strike a fire starter sticks4K/yr -83.1%11.1% conv.

All search terms

Top strike a fire starter sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Diamond Strike-A-Fire Starters by Pine Mountain 96 Count

Diamond$44.414.6★310 rev

DIAMOND STRIKE-A-FIRE8CT

Diamond$18.684.7★538 rev

Strike-A-Fire Firestarter Matches 48-Ct.

Diamond Crystal$23.934.7★863 rev

Fire Starter Squares 160 Count Campfire Charcoal Grill & Wood Stove

Melt Candle Company$23.664.6★14,655 rev

Fire Starter Squares 64 - Fire Starters for Fireplace Chimney BBQ Grill Camping Fire Wood Stove - Water Resistant and Safe Odourless - Camping Accessories

AWEASROY$9.164.0★3,266 rev

Newest

by launch date

Frost Cutlery Company AKRO MILS INC 48CT Strike Fire Stick

Generic$32.872 rev

1y ago

Fire Starter Squares 64 - Fire Starters for Fireplace Chimney BBQ Grill Camping Fire Wood Stove - Water Resistant and Safe Odourless - Camping Accessories

AWEASROY$9.163,266 rev

3y ago

Fire Starter Squares 160 Count Campfire Charcoal Grill & Wood Stove

Melt Candle Company$23.6614,655 rev

7y ago

DIAMOND STRIKE-A-FIRE8CT

Diamond$18.68538 rev

10y ago

Strike-A-Fire Firestarter Matches 48-Ct.

Diamond Crystal$23.93863 rev

11y ago

What buyers say about strike a fire starter sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“Reliable and easy to use”

Ease Of Use18%

“Easy to use”

Advertised Vs Actual Product13%

“As advertised”

Value For Money12%

“Good value for money”

Grilling5%

“Great for starting a wood stove”

Smell4%

“No crazy odors”

Fire Resistance3%

“really easy to use for starting a fireplace”

Burner Issues2%

“Makes it easier to light burns awhile to help keep it lit thank you”

Size-Overall2%

“Perfect size”

Brightness/Shine/Glow2%

“lit without any issues”

What buyers complain about

Size-Overall36%

“The cubes are small”

Quality-Overall12%

“Extremely terrible product”

Flammable9%

“It eventually burned”

Functionality-Overall8%

“Dont work”

Advertised Vs Actual Product8%

“Not what it was advertised to be”

Value For Money6%

“there are better options for the price”

Ease Of Use4%

“Not easy to use”

Durability2%

“doesnt last long”

Thickness1%

“The blocks seem thicker now”

Grilling1%

Top return reasons

Size-Overall29%

Functionality-Overall27%

Advertised Vs Actual Product11%

Flammable8%

Value For Money7%

Grilling4%

Defective Material/Parts3%