straw mat
Worth a lookShows a sweet-spot price point ($27.54 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.54avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$8.90–$99.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+91.9%90-day search growth — must beat 0% to launch
Competition
Great33%top-5 click share — an open shelf
Returns
Okay3.0%return rate — above 6% kills the launch gate
Review moat
Okay1,799.2avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 99K searches
According to Flapen's Amazon United States niche tracking, straw mat is a $23K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 62/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
straw mat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Launch success
- 8%
- 1 of 12 new (360d)
- Conversion rate
- 0.9%
- Avg BSR
- #993
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 76%
- Out of stock
- 13.6%
- Avg brand age
- 42 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
83
Top-5 brand share
42%
Top 20: 88%
Top-5 click share
33%
Top 20: 74%
Open market
53%
- LFH Home Private Limited12%
- Homiegear8%
- Qunclay8%
- Stansport7%
- Mats6%
- UCandy6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +91.9% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×
Top straw mat search terms
- straw mat37K/yr
- straw beach mat25K/yr
- bamboo beach mat13K/yr
- indian mat8K/yr
- straw mats6K/yr
- bamboo beach mat roll up5K/yr
- beach mat bamboo3K/yr
- straw mats for the floor501/yr
Top straw mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 51 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LFH Home Handmade Straw Yoga Mat For Exercise Workout Fitness - Perfect Heavy Quality Eco Friendly Natural Straw Reversible Yoga Mats for Men & Women - 72x24 Inch (White)
LFH Home Private Limited$48.004.3★15 rev
Homiegear Beach Classic Straw Beach Mat - Quick-Drying Rollable Outdoor Mats for Summer Camping Yoga Picnic Sunbathing - Portable Water-Repellant - Protection Against Sand Dirt - 24 x 72 Inch
Homiegear$12.313.3★19 rev
Pacific Play Tents Stansport 507-50 Tatami Straw Ground Mat Blue 60 L x 78 W
Stansport$19.204.1★1,123 rev
Sibosen 4 Packs Straw Beach Mat 20 * 70 inch Waterproof Non Slip Straw Mat Foldable Lightweight Picnic Mat for Camping Sunbathing Picnic Floor Yoga
Sibosen$30.323.8★8 rev
Camco Handy Mat with Strap - Perfect for Picnics Beaches RV and Outings - Green/Turquoise - 60 x 78 (42806)
Camco$22.494.7★8,397 rev
Newest
by launch date
UCandy 31.5 x70 Straw Beach Mat Waterproof & Heat Insulation Straw Mat Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities
UCandy$25.430 rev
U0U 70x31.5inch Straw Beach Mat with Heat Insulation Aluminum Film Foldable Breathable Natural Straw Mat for Insulate Beach Heat and Beach Picnic Camping Tent Crawling Yoga (Blue 70x31.5inch/2pcs)
U0U$25.611 rev
UCandy 4 Packs Natural Straw Beach Mat 31.5 x 70 Waterproof Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities
UCandy$36.740 rev
BOUTICOL 4 Pack Natural Straw Beach Mat Multi-Purpose Non Slip Foldable Beach Mat with Trim and Portable Handle for Summer Tanning Camping Picnics Floor Yoga Festivals Outdoor Activities
BOUTICOL$29.443 rev
HFYZZ 4 Packs Straw Beach Mat Multi-Purpose Non Slip Foldable Beach Mat with Trim and Portable Handle for Tanning Camping Picnics Floor Yoga Festivals Outdoor Activities
HFYZZ$30.420 rev
Trending
90-day click momentum
Generic Kusa Asan Pooja Mat for Sitting Kusha Grass Madurkathi Aasana 19x19 Inches Pack of 1
Generic$12.423.5★
Conderyang 4 Packs Straw Beach Mat
Conderyang$33.575.0★
Conderyang 2 Packs Straw Beach Mat
Conderyang$20.705.0★
BOUTICOL 4 Pack Natural Straw Beach Mat Multi-Purpose Non Slip Foldable Beach Mat with Trim and Portable Handle for Summer Tanning Camping Picnics Floor Yoga Festivals Outdoor Activities
BOUTICOL$29.442.7★
UCandy 31.5 x70 Straw Beach Mat Waterproof & Heat Insulation Straw Mat Foldable Lightweight Picnic Mat with Trim for Camping Sunbathing Floor Yoga Outdoor Activities
UCandy$25.430.0★
What buyers say about straw mat
What buyers praise and complain about, mined from review topics.What buyers love
“Seems well made”
“Great value”
“Fits perfectly”
“Exactly what I needed”
“Easy to sweep or rinse off”
“So lightweight and comes with a case too”
“Very durable”
“Colors are nice”
“The design is beautiful”
“Great for outside patio”
What buyers complain about
“Bad quality”
“very light weight material”
“Broke apart on first use”
“No, it wasnt as thick as what was shown in the product photo,”
“Its HUGE”
“To thin”
“Misleading”
“overpriced for what it is”
“Its lighter than pictured”
“Doesnt lay flat”
Top return reasons
Common questions
- Is straw mat profitable to sell on Amazon United States?
- The niche generates $23K/yr across 51 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +91.9%. Flapen's verdict: Worth a look (62/100).
- How competitive is the straw mat niche?
- 34 brands and 83 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in straw mat?
- Top complaints mined from reviews: Quality-Overall, Material Quality, Durability. The return rate is 3.0%.
- When does demand for straw mat peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 2.9× the quietest.
- What does it cost to enter the straw mat niche?
- Listings span $8.90–$99.06; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 1,799 reviews — the moat a new listing must climb.