Straw Mat

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +91.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

99K

Growth, 90 days vs prior 90

+91.9%

Conversion, latest week

0.9%

Market size, estimated

$23Ka year

Peak month

July2.9× the quietest month

Top search term

straw mat37K searches a year

Listings sell for $27.54 on average, from $8.90 to $99.06. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.54 that is $0 to $3K a year per listing.

Average price

$27.54inside the $15 to $100 sweet spot

Price range

$8.90–$99.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.0%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #993 within Yoga. It carries 1,799 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

82%

Out of stock, average day

13.6%

Average rank

#993in Yoga

Average rating

4.05 starsAmazon United States average 4.42 stars

Average reviews

1,799per listing

Listings tracked

51

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months