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Stranger Things Water Bottle

Fail

Demand is soft, at -68.8% this quarter, so Stranger Things Water Bottle is a Fail.

Flapen Score
31
31 / 100
Ranks 7,543 of 8,101 Sports & Outdoors niches · −16 vs the category median of 47
Market size
$49K/yr112K searches / yr
90-day growth
-68.8%search demand this quarter
Competition
64%top-5 click share · 9 brands · 26 sellers

Flapen Score

Stranger Things Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Stranger Things Water Bottle is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stranger Things Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Stranger Things Water Bottle 112K times last year and spent an estimated $49K. The top 5 brands take 92% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -68.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
-68.8%
Conversion, latest week
1.8%
Market size, estimated
$49Ka year
Top search term
stranger things water bottle63K searches a year

02 · Price

A sale here is worth $24.13.

Listings sell for $24.13 on average, from $15.34 to $42.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.13 that is $0 to $2K a year per listing.

Average price
$24.13inside the $15 to $100 sweet spot
Price range
$15.34–$42.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #2,633 within Sports Water Bottles. It carries 11,513 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
26.8%
Average rank
#2,633in Sports Water Bottles
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
11,513per listing
Listings tracked
23

04 · Newcomers

4 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stranger Things Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

26

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

5%

  • Brand 134%
  • Brand 220%
  • Brand 318%
  • Brand 414%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Stranger Things Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 10.7× · 8 of 12 months tracked

Search terms

Top Stranger Things Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stranger things water bottle63K/yr
  • stranger things tumbler28K/yr
  • stranger things stanley5K/yr
  • stranger things stanley cup7K/yr
  • stranger things bottle5K/yr
  • stranger things tumbler with straw4K/yr

Reviews and returns

What reviews say buyers love and hate about Stranger Things Water Bottle

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
12%of negative reviews mention “Quality-Overall”
2.2%of orders come back
“Broke after 1.5 months, poor quality”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stranger Things Water Bottle questions

Answered from the same tracked data.