Is stove profitable to sell on Amazon United States?

The niche generates $3.8M/yr across 27 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Skip it (43/100).

How competitive is the stove niche?

14 brands and 56 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in stove?

Top complaints mined from reviews: Quality-Overall, Heating, Burner Issues. The return rate is 3.3%.

When does demand for stove peak?

Demand peaks in Jan–Oct; the busiest month runs 1.6× the quietest.

What does it cost to enter the stove niche?

Listings span $17.51–$823.62; the average listing price is $138.88 (sweet spot $15–$100). The average incumbent carries 2,639 reviews — the moat a new listing must climb.

stove

Skip it

Prices mostly outside the sweet spot ($17.51–$823.62) — this niche doesn't clear our bar today.

Market size

Incredible$3.8M

$3.8M/yr · 2.5M searches

Avg price

Good$138.88

avg listing price — sweet spot $15–$100

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,638.67

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

Price range

Bad$17.51–$823.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, stove is a $3.8M/yr Amazon United States market (2.5M searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

stove market data

Units sold / yr: 20K–25K; avg 750–1,000/product
Revenue / yr: $2.8M–$3.5M; units × avg price
Conversion rate: 1.1%
Avg BSR: #32
Page quality: 0%
Prime: 93%
Sponsored: 89%
Out of stock: 3.9%
Avg brand age: 41 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

13%

Gas One54%
vivicreate14%
Coleman7%
ROVSUN5%
Nelyrho4%
Samsung3%
Open — no brand owns it (8 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.

Peak months: Jan, Oct · busiest ÷ quietest = 1.6×

Open Trend

Top stove search terms

gas stove585K/yr -33.3%0.5% conv.
propane stove331K/yr -34.1%1.1% conv.
estufa de gas portatil280K/yr -21.4%0.5% conv.
estufa de gas182K/yr -23.9%0.3% conv.
outdoor stove131K/yr +33.6%0.5% conv.
portable gas stove170K/yr -41.4%1.2% conv.
gas burner126K/yr -23.3%1.0% conv.
estufas de gas para cocina142K/yr -29.5%0.1% conv.
gas burners for cooking outdoor76K/yr -11.4%1.2% conv.
cocina de gas77K/yr -25.0%0.3% conv.

All search terms

Top stove products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gas One GS-3400P Propane or Butane Stove Dual Fuel Stove Portable Camping Stove - Patented - with Carrying Case Great for Emergency Preparedness Kit

Gas One$29.744.6★15,058 rev

GasOne High Pressure Single Propane Burner - Outdoor Cooking with Heat Shield and Guard Propane Burner Head for Camping Tailgating Seafood Boil Home Brewing - Patented

Gas One$30.004.5★3,483 rev

Gas One Portable Butane Camping Stove with Case: Automatic Ignition Precise Heat Control - Camping & Tailgating and Outdoor Cooking

Gas One$23.874.7★8,323 rev

Vivicreate 2 Burner Propane Stove [20000 BTU] Portable Camping Gas Cooktop with Auto Ignition Stainless Steel Outdoor Cooker with Regulator & Hose for RV Backyard Camping and Emergency Use

vivicreate$44.504.2★628 rev

Coleman Triton 2-Burner Propane Stove Portable Camping Cooktop with 2 Adjustable Burners & Wind Guards 22 000 BTUs of Power for Camping Tailgating Grilling BBQ & More

Coleman$94.604.7★3,620 rev

Newest

by launch date

Nelyrho High Pressure Single Burner Propane Stove

Nelyrho$77.5613 rev

7mo ago

Whirlpool WFG320M0MS 30 Inch Freestanding Gas Range with 4 Sealed Burners 5.1 cu. ft. Capacity SpeedHeat Burners Frozen Bake Sabbath Mode Broiler Drawer and Star-K Certified: Stainless Steel

Whirlpool$715.254 rev

10mo ago

GasOne High Pressure Double Propane Burner - Outdoor Cooking with Heat Shield and Guard Propane Burner Head for Camping Tailgating Seafood Boil Home Brewing - Patent Pending

Gas One$64.653,483 rev

1y ago

ROVSUN 2 Burner Outdoor Propane Gas Stove with Auto-ignition Regulator & Side Shelves 150 000 BTU Powerful Stand Cooker for Backyard Patio Cooking Home Brewing Canning Turkey Frying

ROVSUN$147.41118 rev

1y ago

Feasto Outdoor Kitchen Island with Propane Gas Stove and Storage Cabinet 35-Inch Outdoor Cooking Station with 304 Stainless Steel Top & Lockable Wheels for Backyard Patio Black & Silver

Feasto$500.2590 rev

2y ago

What buyers say about stove

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Excellent product”

Value For Money11%

“Great value”

Ease Of Use10%

“Very handy”

Advertised Vs Actual Product6%

“Gets the job done”

Assembly/Installation6%

“Easy set up”

Strength5%

“Easy to set up sturdy”

Burner Issues4%

“Great burner”

Portability4%

“its portable”

Size-Overall3%

“good size”

Compactness3%

“compact for storage”

What buyers complain about

Quality-Overall12%

“Extremely poor quality”

Heating11%

“It takes wayyyyy too long to heat up”

Burner Issues7%

“the whole burner actually melted”

Size-Overall6%

“These are bigger”

Functionality-Overall4%

“Worked great, until it didnt”

Durability4%

“fell apart”

Assembly/Installation3%

“Wrong assembly directions”

Ignition3%

“it would not even ignite”

Advertised Vs Actual Product3%

“it does not match the description on the website”

Leak-Proof3%

“The gas connector leaks”

Top return reasons

Size-Overall30%

Functionality-Overall12%

Value For Money11%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Ignition4%

Quality-Overall4%

Heating4%