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Storm Whistle

Fail

The top 5 brands take 99% of clicks, so Storm Whistle is a Fail.

Flapen Score
39
39 / 100
Ranks 6,237 of 8,101 Sports & Outdoors niches · −8 vs the category median of 47
Market size
$64K/yr68K searches / yr
90-day growth
-6.1%search demand this quarter
Competition
63%top-5 click share · 7 brands · 47 sellers

Flapen Score

Storm Whistle against its category

The dotted line is the Sports & Outdoors average. Past it, Storm Whistle is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Storm Whistle market on Amazon at a glance

Shoppers on Amazon United States searched for Storm Whistle 68K times last year and spent an estimated $64K. The top 5 brands take 99% of clicks. Demand peaks in Sep. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-6.1%
Conversion, latest week
7.6%
Market size, estimated
$64Ka year
Peak month
September1.9× the quietest month
Top search term
fox 40 sonik blast whistle18K searches a year

02 · Price

A sale here is worth $12.26.

Listings sell for $12.26 on average, from $7.56 to $25.55. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $12.26 that is $3K to $6K a year per listing.

Average price
$12.26under the $15 to $100 sweet spot
Price range
$7.56–$25.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #66 within Safety & Survival. It carries 2,313 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#66in Safety & Survival
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,313per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Storm Whistle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

47

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

1%

  • Brand 160%
  • Brand 230%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Storm Whistle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.9×

Search terms

Top Storm Whistle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fox 40 sonik blast whistle18K/yr
  • loudest whistle16K/yr
  • fox 40 sonic blast whistle7K/yr
  • hyper whistle9K/yr
  • hyperwhistle6K/yr
  • worlds loudest whistle5K/yr
  • sonic whistle3K/yr
  • loudest whistle in the world4K/yr

Reviews and returns

What reviews say buyers love and hate about Storm Whistle

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Noise Level”
60%of negative reviews mention “Noise Level”
0.9%of orders come back
“Insanely loud”
A buyer, on “Noise Level”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Storm Whistle questions

Answered from the same tracked data.