stopwatch
Worth a lookShows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.6%return rate — above 6% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.01–$28.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.90avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,969.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, stopwatch is a $1.1M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 100K–125K
- avg 5,000–6,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 7.8%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 53 months
- Avg seller age
- 193 days
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
30
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 99%
Open market
18%
- PULIVIA26%
- Pgzsy21%
- KingL12%
- MUSHPORT12%
- Vicloon6%
- TPNEG5%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PULIVIA Sports Stopwatch Timer Single Lap Split Digital Stop Watch for Sports Kids Coaches Swimming Running Black
PULIVIA$8.884.2★2,106 rev
Pgzsy 2 Pack Multi-Function Electronic Digital Sport Stopwatch Timer Large Display with Date Time and Alarm Function Suitable for Sports Coaches Fitness Coaches and Referees Pgzsy
Pgzsy$12.374.0★4,098 rev
KingL Digital Stopwatch Timer - Interval Timer with Large Display.
KingL$6.633.9★5,110 rev
MUSHPORT Stopwatch Timer Only Stopwatch Mode ON/Off Silent Large Display Simple Operation Without Clock Date Countdown Digital Stop Watch for Sports Kids Coaches Blue
MUSHPORT$9.414.3★853 rev
Pgzsy 6 Pack Upgraded Multifunctional Digital Sports Stopwatch Large Screen with Date Time Alarm Daily Waterproof Shockproof Drop-Proof Sports Timer (Model4)
Pgzsy$18.084.3★1,568 rev
Newest
by launch date
Therivo Digital Simple Silent Stopwatch Timer: Only Stopwatch Mode (No Laps) Easy to Use Read and Carry with Intuitive Buttons On/Off Large Display Ideal for Kids Track Sports Coaches
Therivo$8.34100 rev
PULIVIA 6 Pack Digital Stopwatch Sports Timer for Coaches Clock Alarm Calendar Simple Stop Watch for Sports Coaches PE-Teacher Referee Black
PULIVIA$19.9712 rev
MUSHPORT 2 Pack Digital Stopwatch Sport Timer ON/Off Countdown Large Display Simple Stop Watch for Sports Coaches PE-Teacher Referees Orange
MUSHPORT$14.93171 rev
TPNEG Simple Stopwatch Timer - Easy to Use Set Up Read and Carry - Large Display - On/Off AAA Battery No Hourly Beep - Ideal for Kids Track and Field Sports Classroom - Stopwatches for Coaches
TPNEG$11.09606 rev
Vicloon Digital Sports Timer Simple Travel Stopwatch with Large Display Single Lap Split Timer 12/24 Hour Clock Alarm Date (Black)
Vicloon$6.344,725 rev
Trending
90-day click momentumKingL Digital Stopwatch Timer - Interval Timer with Large Display.
KingL$6.633.9★
Therivo Digital Simple Silent Stopwatch Timer: Only Stopwatch Mode (No Laps) Easy to Use Read and Carry with Intuitive Buttons On/Off Large Display Ideal for Kids Track Sports Coaches
Therivo$8.344.4★
PULIVIA 6 Pack Digital Stopwatch Sports Timer for Coaches Clock Alarm Calendar Simple Stop Watch for Sports Coaches PE-Teacher Referee Black
PULIVIA$19.973.8★
TOODOO 12 Pack Multi Function Digital Stopwatch Timer Bulk Sports Stopwatch with Lanyard Plastic Display Waterproof Date Time Alarm Timer for Coaches Fitness Referees(Black Blue Red Orange)
TOODOO$26.114.3★
PULIVIA Sports Stopwatch Timer Single Lap Split Digital Stop Watch for Sports Kids Coaches Swimming Running Yellow
PULIVIA$8.724.2★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to read”
“Good for the money”
“As advertised”
“Good quality timers”
“*sigh* yes, it works,”
“Great size”
“solid battery life”
“Cool functions”
“feels durable”
“The included instructions are clear”
What buyers complain about
“Disappointing quality and poor performance”
“broke after a year of use”
“Battery dead”
“The instructions are terrible”
“Buttons dont respond correctly”
“Don't work”
“Hard to use”
“Unfortunately its not water proof”
“The stopwatch initially beeps pretty loudly”
“Waste of money”
Top return reasons
Common questions
- Is stopwatch profitable to sell on Amazon United States?
- The niche generates $1.1M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Worth a look (56/100).
- How competitive is the stopwatch niche?
- 14 brands and 30 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in stopwatch?
- Top complaints mined from reviews: Quality-Overall, Durability, Battery Life. The return rate is 1.6%.
- When does demand for stopwatch peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the stopwatch niche?
- Listings span $6.01–$28.63; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 3,970 reviews — the moat a new listing must climb.
Related niches in Sports & Outdoors
- 64swim beltWorth a look
- 64argentina jersey 2026 world cupWorth a look
- 64slingshotLaunch it
- 64resistance bands for working outWorth a look
- 65germany soccer jerseyWorth a look
- 65swim barWorth a look