Stilts for Kids
FailThe top 5 brands take 95% of clicks, so Stilts for Kids is a Fail.
- Flapen Score
- 35 / 100Ranks 7,010 of 8,101 Sports & Outdoors niches · −12 vs the category median of 4735
- Market size
- $107K/yr85K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 69%top-5 click share · 8 brands · 15 sellers
Flapen Score
Stilts for Kids against its category
The dotted line is the Sports & Outdoors average. Past it, Stilts for Kids is stronger. Inside it, weaker.
Market
The Stilts for Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Stilts for Kids 85K times last year and spent an estimated $107K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $107Ka year
- Peak month
- December5.3× the quietest month
- Top search term
- stilts for kids49K searches a year
02 · Price
A sale here is worth $74.52.
Listings sell for $74.52 on average, from $19.96 to $174.24. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $74.52 that is $7K to $19K a year per listing.
- Average price
- $74.52inside the $15 to $100 sweet spot
- Price range
- $19.96–$174.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $7K–$19K
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #97 within Leisure Sports & Game Room. It carries 466 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #97in Leisure Sports & Game Room
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 466per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Stilts for Kids products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
3%
- Brand 139%
- Brand 229%
- Brand 318%
- Brand 47%
- Brand 53%
- Brand 62%
- Open — no brand owns it (2 brands, 3%)
Demand
Stilts for Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.3×
Search terms
Top Stilts for Kids search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stilts for kids49K/yr
- kids stilts16K/yr
- stilts for kids 8-1213K/yr
- recreational stilts4K/yr
- kid stilts4K/yr
Reviews and returns
What reviews say buyers love and hate about Stilts for Kids
We read the reviews and the return reasons for every product selling here.
“is not reinforced very well at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stilts for Kids questions
Answered from the same tracked data.