Stiletto Knife

Shoppers searched for this 509K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

509K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

0.5%

Market size, estimated

$79Ka year

Peak month

December2.3× the quietest month

Top search term

stiletto knife265K searches a year

Listings sell for $29.97 on average, from $5.68 to $246.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $29.97 that is $0 to $3K a year per listing.

Average price

$29.97inside the $15 to $100 sweet spot

Price range

$5.68–$246.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #577 within Knives & Tools. It carries 1,199 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

84%

Out of stock, average day

5.0%

Average rank

#577in Knives & Tools

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,199per listing

Listings tracked

75

28 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

28

Successful launches

5Amazon's first-year sales bar

Average brand age

55 months