stick bait
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Growth
Great+95.0%90-day search growth — must beat 0% to launch
Avg price
Good$13.72avg listing price — sweet spot $15–$100
Price range
Good$3.90–$28.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,009.45avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 111K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, stick bait is a $42K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
stick bait market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #181
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 90%
- Out of stock
- 0.5%
- Avg brand age
- 60 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
0%
- Yum Lures91%
- Yamamoto7%
- LURELINK2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +95.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.5×
Top stick bait search terms
- yum dinger39K/yr
- yum dinger 5 inch17K/yr
- yum baits13K/yr
- yum lures9K/yr
- stick bait8K/yr
- yum dinger 100 pack6K/yr
- stick baits for bass fishing4K/yr
- yum dinger 4 inch5K/yr
- yum worms4K/yr
- yum worms for bass fishing4K/yr
Top stick bait products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Green Pumpkin Flake 5 Inch
Yum Lures$27.964.8★1,285 rev
Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure - Great Texas Rigged Wacky Style Carolina Rigged Pitched Etc. Watermelon Candy 5
Yum Lures$3.914.7★4,489 rev
Yum Lures Dinger Classic Worm All-Purpose Soft Plastic Bass Fishing Lure 100 Pack Watermelon Red Flake 5 Inch
Yum Lures$28.104.8★1,285 rev
Yum Lures Dinger Bulk Elders Magic 5 inch (YDG5BK282-30)
Yum Lures$13.834.8★585 rev
YUM Dinger Bulk 30-Pack - Green Pumpkin Blue Flake - 5
Yum Lures$11.784.8★585 rev
Newest
by launch date
Wacky Worms Soft Plastic for Bass Fishing Lures100 Pack 4 & 5 Stick Baits Wacky Texas Neko & Drop Shot RigsBulk Soft Lure (1-Watermelon w/red Flake 4)
LURELINK$23.5438 rev
Wacky Worms Soft Plastic for Bass Fishing Lures100 Pack 4 & 5 Stick Baits Wacky Texas Neko & Drop Shot RigsBulk Soft Lure (3-Black Blue Flake 4)
LURELINK$23.6738 rev
YUM Dinger Bulk 100-Pack - Junebug - 5
Yum Lures$26.1575 rev
YUM Dinger Bulk 30-Pack - Green Pumpkin Blue Flake - 5
Yum Lures$11.78585 rev
YUM Dinger Bulk 30-Pack - Carolina Pumpkin/Chartreuse - 5
Yum Lures$11.64585 rev
Trending
90-day click momentum
Yamamoto 5 SENKO GREEN PUMPKIN W/ RED FLAKE W/ FADING WATERMELON LAMINATE (10 PACK)
Yamamoto$10.424.8★
Gary Yamamoto 6 SENKO GREEN PUMPKIN W/ LARGE RED FLAKE (5 PACK)
Yamamoto$6.904.7★
Yamamoto 5 Senko Rainbow Trout/#317 (10 Pack)
Yamamoto$9.214.8★
Yamamoto 4 SENKO BLACK W/ LARGE BLUE FLAKE (10 PACK)
Yamamoto$7.784.7★
Wacky Worms Soft Plastic for Bass Fishing Lures100 Pack 4 & 5 Stick Baits Wacky Texas Neko & Drop Shot RigsBulk Soft Lure (1-Watermelon w/red Flake 4)
LURELINK$23.544.5★
What buyers say about stick bait
What buyers praise and complain about, mined from review topics.What buyers love
“Worth it”
“Good quality”
“Durable and catch so many fish”
“Color is right on as well”
“As described”
“Yum provides a quality soft plastic that is durable”
“work just as well”
“Easy for my teenage grandson to use”
“Perfect size”
“Great appearance in the water”
What buyers complain about
“$3.79 for a 10pack”
“WAY to big. thick”
Top return reasons
Common questions
- Is stick bait profitable to sell on Amazon United States?
- The niche generates $42K/yr across 29 tracked products. 90-day search growth is +95.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the stick bait niche?
- 3 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in stick bait?
- Top complaints mined from reviews: Value For Money, Thickness. The return rate is 0.3%.
- When does demand for stick bait peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.5× the quietest.
- What does it cost to enter the stick bait niche?
- Listings span $3.90–$28.10; the average listing price is $13.72 (sweet spot $15–$100). The average incumbent carries 2,009 reviews — the moat a new listing must climb.