Sterno Stove
FailDemand is soft, at -91.7% this quarter, so Sterno Stove is a Fail.
- Flapen Score
- 33 / 100Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 4733
- Market size
- $78K/yr165K searches / yr
- 90-day growth
- -91.7%search demand this quarter
- Competition
- 70%top-5 click share · 9 brands · 59 sellers
Flapen Score
Sterno Stove against its category
The dotted line is the Sports & Outdoors average. Past it, Sterno Stove is stronger. Inside it, weaker.
Market
The Sterno Stove market on Amazon at a glance
Shoppers on Amazon United States searched for Sterno Stove 165K times last year and spent an estimated $78K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -91.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 165K
- Growth, 90 days vs prior 90
- -91.7%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $78Ka year
- Peak month
- January12.9× the quietest month
- Top search term
- instafire15K searches a year
02 · Price
A sale here is worth $36.31.
Listings sell for $36.31 on average, from $9.71 to $87.00. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.31 that is $0 to $4K a year per listing.
- Average price
- $36.31inside the $15 to $100 sweet spot
- Price range
- $9.71–$87.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 16.3% of listings are out of stock. The average listing ranks #566 within Camp Kitchen. It carries 3,110 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 53%
- Out of stock, average day
- 16.3%
- Average rank
- #566in Camp Kitchen
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,110per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Sterno Stove products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
(30 Packs) Insta-Fire Fire Starter Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!
- Price
- $30.76
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 13y ago

(8 Packs) Insta-Fire Fire Starter Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!
- Price
- $18.42
- Rating
- 4.6/5
- Reviews
- 1,182
- Age
- 12y ago

(2 Gallons) Insta-Fire Charcoal Fire Starter Bucket - Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!
- Price
- $48.76
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 9y ago

InstaFire 6-Hour Canned Heat (3-Pack) Camping Camp Stove Cooking Food Canned Heat Nontoxic for Emergency
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 3y ago

Coghlans Portable Folding Camp Stove Compact Lightweight Steel Cooking Stove for Camping Backpacking Hiking or Emergency Use Uses Canned Heat or Fuel Tablets Black
- Price
- $15.34
- Rating
- 4.5/5
- Reviews
- 5,724
- Age
- 17y ago
Trending
estimated 90-day click momentum
Dextreme Fire Starter Pack of 144/48 Natural Fire Starters Cubes for Campfires Charcoal BBQ Grill Pit Fireplace Wood Stoves Smokers and Camping - Easy to Ignite and Non Toxic (144 Squares)
- Price
- $23.90
- Rating
- 4.4/5
- Reviews
- 2,645
- Age
- 4y ago

Instafire Fire Starter 8 Pack Bundle w/Exclusive Lighter
- Price
- $11.88
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7y ago

(2 Gallons) Insta-Fire Charcoal Fire Starter Bucket - Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!
- Price
- $48.76
- Rating
- 4.1/5
- Reviews
- 10
- Age
- 9y ago

(30 Packs) Insta-Fire Fire Starter Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!
- Price
- $30.76
- Rating
- 4.6/5
- Reviews
- 454
- Age
- 13y ago

Cross-FIRE Dual-Arc Plasma Lighter by InstaFire
- Price
- $49.70
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 13y ago
Newest
by launch date
Naturehike Camp Heater with Warming Shelf | 3750 BTU Butane Portable Space Heater Gas-powered for Indoor & Outdoor Use
- Price
- $65.84
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 10mo ago

InstaFire 6-Hour Canned Heat (24 Cans) Canned Heat for Cooking Canned Heat for Food Heat for Camping Heat for Camp Stove Indoor Heat Nontoxic Heat Emergency Heat Heat for Emergency
- Price
- $86.02
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 2y ago

LSOSVSEU Portable Camping Heater Outdoor Heater Cover Stainless Steel Heating Cover Picnic Hand Warmer Tent Heating Equipment Portable Autumn and Winter Warmer Cover for Stoves
- Price
- $17.36
- Rating
- 4.1/5
- Reviews
- 97
- Age
- 2y ago

InstaFire 6-Hour Canned Heat (3-Pack) Camping Camp Stove Cooking Food Canned Heat Nontoxic for Emergency
- Price
- $13.06
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 3y ago

InstaFire Inferno Pro Outdoor Biomass Stove Reaches 1 200 Degrees Fahrenheit Outdoor Cooking Compact Cooking Stove Camp Stove Survival Stove Portable Kit Off-Grid Biomass Portable Stove
- Price
- $87.00
- Rating
- 4.0/5
- Reviews
- 25
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
59
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
5%
- Insta-Fire72%
- Coghlan's10%
- Naturehike5%
- TOPINCN4%
- Sterno3%
- Dextreme2%
- Open — no brand owns it (3 brands, 5%)
Demand
Sterno Stove search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct · busiest ÷ quietest = 12.9×
Search terms
Top Sterno Stove search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- instafire15K/yr
- vesta heater35K/yr
- vesta heater and cooker44K/yr
- sterno heater15K/yr
- instafire vesta heater and stove15K/yr
- vesta self-powered indoor space heater & stove by instafire15K/yr
- instafire fire starter2K/yr
- insta fire4K/yr
- canned heat heater13K/yr
- insta fire vesta heater6K/yr
Reviews and returns
What reviews say buyers love and hate about Sterno Stove
We read the reviews and the return reasons for every product selling here.
“.I couldn't get enough heat”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sterno Stove questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









