Is sterno stove profitable to sell on Amazon United States?

The niche generates $78K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -91.7%. Flapen's verdict: Skip it (33/100).

How competitive is the sterno stove niche?

9 brands and 59 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in sterno stove?

Top complaints mined from reviews: Heating, Quality-Overall, Durability. The return rate is 2.0%.

When does demand for sterno stove peak?

Demand peaks in Jan–Feb–Oct; the busiest month runs 12.9× the quietest.

What does it cost to enter the sterno stove niche?

Listings span $9.71–$87.00; the average listing price is $36.31 (sweet spot $15–$100). The average incumbent carries 3,110 reviews — the moat a new listing must climb.

sterno stove

Skip it

Soft demand (-91.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$36.31

avg listing price — sweet spot $15–$100

Price range

Great$9.71–$87.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,109.88

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad$78K

$78K/yr · 165K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-91.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, sterno stove is a $78K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

sterno stove market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $54K–$73K; units × avg price
Conversion rate: 1.3%
Avg BSR: #566
Page quality: 0%
Prime: 53%
Sponsored: 65%
Out of stock: 16.3%
Avg brand age: 48 months
Avg seller age: 179 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Insta-Fire72%
Coghlan's10%
Naturehike5%
TOPINCN4%
Sterno3%
Dextreme2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -91.7% search growth over the last 90 days.

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 12.9×

Open Trend

Top sterno stove search terms

instafire15K/yr -66.9%1.6% conv.
vesta heater35K/yr -93.9%0.2% conv.
vesta heater and cooker44K/yr -95.9%0.0% conv.
sterno heater15K/yr -91.2%0.8% conv.
instafire vesta heater and stove15K/yr -93.8%0.0% conv.
vesta self-powered indoor space heater & stove by instafire15K/yr -94.2%0.2% conv.
instafire fire starter2K/yr +15.1%3.5% conv.
insta fire4K/yr -67.7%1.7% conv.
canned heat heater13K/yr -96.4%0.4% conv.
insta fire vesta heater6K/yr -96.1%0.0% conv.

All search terms

Top sterno stove products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

(30 Packs) Insta-Fire Fire Starter Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!

Insta-Fire$30.764.6★454 rev

(8 Packs) Insta-Fire Fire Starter Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!

Insta-Fire$18.424.6★1,182 rev

(2 Gallons) Insta-Fire Charcoal Fire Starter Bucket - Emergency Fuel Eco-Friendly Granulated Bulk Excellent for Camping Hiking Fishing and Other Outdoor Activities - As seen on Shark Tank!

Insta-Fire$48.764.1★10 rev

InstaFire 6-Hour Canned Heat (3-Pack) Camping Camp Stove Cooking Food Canned Heat Nontoxic for Emergency

Insta-Fire$13.064.6★189 rev

Coghlans Portable Folding Camp Stove Compact Lightweight Steel Cooking Stove for Camping Backpacking Hiking or Emergency Use Uses Canned Heat or Fuel Tablets Black

Coghlan's$15.344.5★5,724 rev

Newest

by launch date

Naturehike Camp Heater with Warming Shelf | 3750 BTU Butane Portable Space Heater Gas-powered for Indoor & Outdoor Use

Naturehike$65.8443 rev

10mo ago

InstaFire 6-Hour Canned Heat (24 Cans) Canned Heat for Cooking Canned Heat for Food Heat for Camping Heat for Camp Stove Indoor Heat Nontoxic Heat Emergency Heat Heat for Emergency

Insta-Fire$86.02235 rev

2y ago

LSOSVSEU Portable Camping Heater Outdoor Heater Cover Stainless Steel Heating Cover Picnic Hand Warmer Tent Heating Equipment Portable Autumn and Winter Warmer Cover for Stoves

LSOSVSEU$17.3697 rev

2y ago

InstaFire 6-Hour Canned Heat (3-Pack) Camping Camp Stove Cooking Food Canned Heat Nontoxic for Emergency

Insta-Fire$13.06189 rev

3y ago

InstaFire Inferno Pro Outdoor Biomass Stove Reaches 1 200 Degrees Fahrenheit Outdoor Cooking Compact Cooking Stove Camp Stove Survival Stove Portable Kit Off-Grid Biomass Portable Stove

Insta-Fire$87.0025 rev

3y ago

What buyers say about sterno stove

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Good quality, lasted for longer time”

Value For Money14%

“Best price”

Advertised Vs Actual Product11%

“Works as advertised”

Heating11%

“Works well, puts out generous heat”

Ease Of Use7%

“Always comes in handy”

Durability6%

“Durable and lightweight”

Efficiency6%

“Does the job”

Portability3%

“Affordable and portable”

Warmth3%

“Super Warm”

Smell2%

“Smells Good; Is Good”

What buyers complain about

Heating13%

“.I couldn't get enough heat”

Quality-Overall9%

“Cheap and waste of money”

Durability8%

“tool to open them broke on second use”

Size-Overall8%

“it's larger than you might think”

Value For Money6%

“Cheap and waste of money”

Temperature Control4%

“This do not work food was cold”

Flammable4%

“They actually burned for quite a long time”

Smell4%

“Smells terrible”

Assembly/Installation3%

“Mine had two panels not assembled”

Strength3%

“Doesnt stand up”

Top return reasons

Size-Overall32%

Value For Money24%

Advertised Vs Actual Product7%

Functionality-Overall7%

Leak-Proof6%

Flammable3%

Heating3%