Steppers for Exercise

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18.0M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

-28.1%

Conversion, latest week

1.1%

Market size, estimated

$18.0Ma year

Peak month

January2.2× the quietest month

Top search term

stair stepper1.2M searches a year

Listings sell for $265.99 on average, from $17.71 to $1630.12. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At $265.99 that is $266K to $332K a year per listing.

Average price

$265.99above the $15 to $100 sweet spot

Price range

$17.71–$1630.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

1,000–1,250

Revenue per listing a year

$266K–$332K

Returns

3.8%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #58 within Cardio Training. It carries 2,622 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

64%

Out of stock, average day

14.2%

Average rank

#58in Cardio Training

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

2,622per listing

Listings tracked

67

29 products launched here in the last 12 months. 18 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

29

Successful launches

18Amazon's first-year sales bar

Average brand age

32 months