Stepper with Handlebar

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

135K

Growth, 90 days vs prior 90

-21.5%

Conversion, latest week

1.3%

Market size, estimated

$188Ka year

Peak month

March2.4× the quietest month

Top search term

merach stair stepper61K searches a year

Listings sell for $110.95 on average, from $68.43 to $323.71. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $110.95 that is $0 to $11K a year per listing.

Average price

$110.95above the $15 to $100 sweet spot

Price range

$68.43–$323.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$11K

Returns

1.3%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #38 within Cardio Training. It carries 684 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

36%

Out of stock, average day

27.1%

Average rank

#38in Cardio Training

Average rating

4.04 starsAmazon United States average 4.42 stars

Average reviews

684per listing

Listings tracked

25

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

6Amazon's first-year sales bar

Average brand age

22 months