Step Watches for Women

Shoppers searched for this 667K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $555K a year.

Searches, last 12 months

667K

Growth, 90 days vs prior 90

+19.3%

Conversion, latest week

2.1%

Market size, estimated

$555Ka year

Top search term

step tracker watch154K searches a year

Listings sell for $38.70 on average, from $18.19 to $221.84. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $38.70 that is $10K to $19K a year per listing.

Average price

$38.70inside the $15 to $100 sweet spot

Price range

$18.19–$221.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$10K–$19K

Returns

4.2%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #124 within Fitness Technology. It carries 3,971 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

15.9%

Average rank

#124in Fitness Technology

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

3,971per listing

Listings tracked

42

17 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

13Amazon's first-year sales bar

Average brand age

28 months