Step Up Exercise Platform

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-12.5%

Conversion, latest week

2.4%

Market size, estimated

$1.8Ma year

Peak month

January1.3× the quietest month

Top search term

exercise step275K searches a year

Listings sell for $34.86 on average, from $16.87 to $77.46. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $34.86 that is $35K to $44K a year per listing.

Average price

$34.86inside the $15 to $100 sweet spot

Price range

$16.87–$77.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$35K–$44K

Returns

2.3%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #20 within Accessories. It carries 3,841 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

65%

Out of stock, average day

0.7%

Average rank

#20in Accessories

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

3,841per listing

Listings tracked

40

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

39 months