Steelers Wallet

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

30K

Growth, 90 days vs prior 90

+6.3%

Conversion, latest week

5.0%

Market size, estimated

$45Ka year

Peak month

December9.4× the quietest month

Top search term

steelers wallet19K searches a year

Listings sell for $29.46 on average, from $9.49 to $118.59. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.46 that is $0 to $3K a year per listing.

Average price

$29.46inside the $15 to $100 sweet spot

Price range

$9.49–$118.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

3.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #3,661 within Bags, Packs & Accessories. It carries 3,549 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

88%

Out of stock, average day

5.7%

Average rank

#3,661in Bags, Packs & Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

3,549per listing

Listings tracked

42

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months