steelers wallet
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.46avg listing price — sweet spot $15–$100
Price range
Great$9.49–$118.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,549.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad$45K$45K/yr · 30K searches
According to Flapen's Amazon United States niche tracking, steelers wallet is a $45K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
steelers wallet market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $29K–$37K
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 5.0%
- Avg BSR
- #3,661
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 81%
- Out of stock
- 5.7%
- Avg brand age
- 48 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
26
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
39%
Top 20: 83%
Open market
23%
- Rico Industries35%
- Littlearth13%
- Siskiyou9%
- The Ridge8%
- RUNBOX7%
- Team Sports America5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 9.4×
Top steelers wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 42 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Littlearth NFL Pittsburgh Steelers Bi-Fold Wallet Team Color 4 x 5 x 1
Littlearth$17.794.6★3,051 rev
RUNBOX Wallet for Men -Slim RFID Leather Mens Bifold Wallets 2 ID Window With Gift Box Mens Accessories
RUNBOX$17.374.6★21,463 rev
Rico Industries Laser Engraved Trifold Wallet Pittsburgh Steelers Lightweight Brown
Rico Industries$23.424.6★7,712 rev
Rico Industries NFL Embroidered Leather Billfold Wallet Pittsburgh Steelers 3.25 x 4.25-inches
Rico Industries$32.844.7★3,628 rev
The Ridge NFL Wallet - Pittsburgh Steelers - Slim Wallet Card Holder Carry up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip
The Ridge$99.434.6★3,106 rev
Newest
by launch date
Keyscaper Pittsburgh Steelers Rivet Black Magnetic Credit Card Wallet
Keyscaper$34.570 rev
VATAN Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot With Gift Box (Carbon Fiber Black)
VATAN$9.491,028 rev
TiMOVO Slim Bifold Mens Wallet RFID Blocking 2 ID Windows Black Stripes
TiMOVO$9.81295 rev
Wallet for Men Wallet with Slim Pop Up Card Holder 9-13 Cards Bifold Minimalist Smart Wallet RFID Blocking Credit Card Holder with ID Window & Stretchable Cash Slot Compact Metal Aluminum Card Case
SEMORID$34.143,015 rev
Airtag Wallet for Men Mens Smart Wallet for Air Tag RFID Blocking Minimalist Bifold Pop Up Aluminum Credit Card Case Holder 12+ Cards with ID Window Gift for Men No Airtag Included Carbon Fiber
KIKVES$29.182,276 rev
Trending
90-day click momentumKeyscaper Pittsburgh Steelers Rivet Black Magnetic Credit Card Wallet
Keyscaper$34.570.0★
The Ridge NFL Wallet - Kansas City Chiefs - Slim Wallet Card Holder Holds up to 12 Cards RFID Safe Blocks Chip Readers Minimalist Wallet With Cash Strap & Extra Money Clip
The Ridge$98.064.6★
Littlearth unisex-adult NFL New England Patriots Pebble Bi-Fold Wallet Team Color 5 x 4 x 1
Littlearth$22.474.6★
GSOIAX Slim Wallet for Men Rfid Blocking Leather Bifold Front Pocket Carbon Fiber Mens Money Clips Credit Card Holder With Gift Box
GSOIAX$10.924.5★
Lenvoten Upgraded Hinged Minimalist Wallet for Men | Slim Metal RFID Blocking Wallet | Credit Card Holder & Money Clip Holds 20 Cards | Premium Scratch-Resistant Finish | Ideal Gift for Men
Lenvoten$20.874.4★
What buyers say about steelers wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“Many many pockets”
“Money well spent”
“As described”
“Fits all his cars”
“Its durable and will last long”
“Holds all my cards”
“Good design”
“Ease of use”
“The clip is still very strong”
What buyers complain about
“Too short”
“Much thicker than I expected”
“The item is not very durable”
“Not well made”
“Very hard to open”
“Heavy & Bulky”
“Not as described”
“Leather does not look great”
“Pockets to tight”
“Not slim like advertised”
Top return reasons
Common questions
- Is steelers wallet profitable to sell on Amazon United States?
- The niche generates $45K/yr across 42 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +6.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the steelers wallet niche?
- 21 brands and 26 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in steelers wallet?
- Top complaints mined from reviews: Size-Overall, Thickness, Durability. The return rate is 3.7%.
- When does demand for steelers wallet peak?
- Demand peaks in Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the steelers wallet niche?
- Listings span $9.49–$118.59; the average listing price is $29.46 (sweet spot $15–$100). The average incumbent carries 3,549 reviews — the moat a new listing must climb.