Is steelers license plate frame profitable to sell on Amazon United States?

The niche generates $77K/yr across 45 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the steelers license plate frame niche?

13 brands and 21 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in steelers license plate frame?

Top complaints mined from reviews: Value For Money, Flatness, Durability. The return rate is 1.9%.

When does demand for steelers license plate frame peak?

Demand peaks in Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the steelers license plate frame niche?

Listings span $8.38–$29.78; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 1,693 reviews — the moat a new listing must climb.

steelers license plate frame

Worth a look

Shows a fragmented shelf (top 5 take 31% of clicks), but a small market ($77K/yr) keeps it on the watch list.

Competition

Great31%

top-5 click share — an open shelf

Avg price

Great$17.70

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 6% kills the launch gate

Price range

Good$8.38–$29.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+26.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,693.02

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$77K

$77K/yr · 87K searches

According to Flapen's Amazon United States niche tracking, steelers license plate frame is a $77K/yr Amazon United States market (87K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

steelers license plate frame market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $89K–$106K; units × avg price
Launch success: 0%; 0 of 6 new (360d)
Conversion rate: 5.0%
Avg BSR: #491
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 2.3%
Avg brand age: 52 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

31%

Top 20: 77%

Open market

Rico Industries63%
FANMATS9%
DorkTees6%
Shrandi5%
EliteAuto3K5%
WANRELE4%
Open — no brand owns it (7 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.5×

Open Trend

Top steelers license plate frame search terms

steelers license plate frame39K/yr +29.9%5.9% conv.
steelers license plate26K/yr +23.2%5.1% conv.
pittsburgh steelers license plate frame12K/yr +45.6%5.5% conv.
pittsburgh steelers license plate10K/yr +4.2%4.5% conv.

All search terms

Top steelers license plate frame products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 45 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rico Industries NFL Football Pittsburgh Steelers Black Chrome Frame with Plastic Inserts 12 x 6 Car/Truck Auto Accessory

Rico Industries$18.044.8★10,299 rev

Rico Industries NFL Pittsburgh Steelers Black Black Chrome Frame 12 x 6 Car/Truck Auto Accessory

Rico Industries$14.284.8★2,357 rev

2Pack License Plate Frames for Steelers Sport Fans Rustproof Anti-Dirty Aluminum Alloy US Standard License Plate Holder with Screw Caps Cover (Black)

DorkTees$18.954.8★71 rev

Rico Industries NFL Pittsburgh Steelers Primary 12 x 6 Chrome All Over Automotive License Plate Frame for Car/Truck/SUV

Rico Industries$20.154.8★4,537 rev

2 Piece License Plate Frames for Steelers Fans Anti-Dirty and Rustproof Aluminum Alloy License Plate Frames US Standard License Plate Holder with Screw Caps Set (S-Black)

Shrandi$19.314.6★141 rev

Newest

by launch date

Aluminum Metal License Plate for SteelersBlack Front 6 * 12 inches Decoration License Plate Tag with 4 Holes

ASLLDMVNFED$23.094 rev

3mo ago

Aluminum Alloy License Plate for Steelers License Plate with 4 Holes (GGr-Bai)

Generic$19.652 rev

6mo ago

2Pack License Plate Frames for Steelers Sport Fans Rustproof Anti-Dirty Aluminum Alloy US Standard License Plate Holder with Screw Caps Cover (Black)

DorkTees$18.9571 rev

7mo ago

Made for Premium Aluminum Alloy License Plate Frames for Steelers Fans

FKDFLKXJGVLX$19.6214 rev

7mo ago

2PCS Fans Matte Metal for Steelers License Plate Frames Holder with Screw for Car Tag Frame

HIJKKMMBAC$21.96120 rev

8mo ago

What buyers say about steelers license plate frame

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“this is a very great quality license plate”

Value For Money14%

“Great purchase”

Size-Overall10%

“Fits great”

Color8%

“Colors look good”

Advertised Vs Actual Product8%

“Exactly what I was expecting”

Assembly/Installation6%

“Ease of installation”

Brightness/Shine/Glow4%

“Makes the back of my car shine”

Certifications4%

“Officially licensed and this is the q/a”

Shape/Style4%

“Unique style and not plain”

Durability3%

“seems to be very durable”

What buyers complain about

Value For Money25%

“Not worth the money”

Flatness17%

“Tag wasn't flat”

Durability17%

“After two weeks they were completely gone”

Washability8%

“Colors wash off after car wash”

Paint Quality8%

“all the paint came off”

Quality-Overall8%

“Poor quality for something thats supposed to be on the outside of a car”

Color8%

“The colors wash off”

Top return reasons

Size-Overall30%

Material Quality12%

Advertised Vs Actual Product10%

Quality-Overall6%

Color5%

Design-Overall4%