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Steelers Lego

Fail

Shoppers spend an estimated $27K a year here, so Steelers Lego is a Fail.

Flapen Score
32
32 / 100
Ranks 7,441 of 8,101 Sports & Outdoors niches · −15 vs the category median of 47
Market size
$27K/yr42K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 10 sellers

Flapen Score

Steelers Lego against its category

The dotted line is the Sports & Outdoors average. Past it, Steelers Lego is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelers Lego market on Amazon at a glance

Shoppers on Amazon United States searched for Steelers Lego 42K times last year and spent an estimated $27K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $27K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
1.9%
Market size, estimated
$27Ka year
Peak month
December17.4× the quietest month
Top search term
steelers lego14K searches a year

02 · Price

A sale here is worth $33.57.

Listings sell for $33.57 on average, from $16.89 to $62.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $33.57 that is $0 to $3K a year per listing.

Average price
$33.57inside the $15 to $100 sweet spot
Price range
$16.89–$62.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 22.4% of listings are out of stock. The average listing ranks #2,085 within Toys & Game Room. It carries 441 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
22.4%
Average rank
#2,085in Toys & Game Room
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
441per listing
Listings tracked
10

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
53 months

Products

Top Steelers Lego products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 165%
  • Brand 215%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Steelers Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.4×

Search terms

Top Steelers Lego search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steelers lego14K/yr
  • pittsburgh steelers lego set7K/yr
  • steelers lego set9K/yr
  • steelers legos12K/yr

Reviews and returns

What reviews say buyers love and hate about Steelers Lego

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Collectibles”
22%of negative reviews mention “Size-Overall”
1.6%of orders come back
“transform when we figured it out it didnt quite fit right”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Steelers Lego questions

Answered from the same tracked data.