steelers lego
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.57avg listing price — sweet spot $15–$100
Price range
Incredible$16.89–$62.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great441avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-32.5%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 42K searches
According to Flapen's Amazon United States niche tracking, steelers lego is a $27K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 32/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
steelers lego market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $34K–$42K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,085
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 50%
- Out of stock
- 22.4%
- Avg brand age
- 53 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
10
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
3%
- FOCO65%
- Transformers15%
- Funko6%
- Pegasus Sports4%
- Wild Sports4%
- CreateOn3%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -32.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 17.4×
Top steelers lego search terms
- steelers lego14K/yr
- pittsburgh steelers lego set7K/yr
- steelers lego set9K/yr
- steelers legos12K/yr
Top steelers lego products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FOCO Pittsburgh Steelers NFL 3D BRXLZ Jersey Puzzle
FOCO$29.934.2★204 rev
FOCO Pittsburgh Steelers NFL 3D BRXLZ Truck
FOCO$39.634.4★44 rev
Transformers NFL Pittsburgh Steelers Steelsmash 5.5-Inch Action Figure Changes from Robot to Helmet Football Toys for Ages 8+
Transformers$24.744.7★1,104 rev
Pittsburgh Steelers BRXLZ Team Bus Building Block Set
FOCO$49.945.0★1 rev
Funko Pop! NFL: Legends - Troy Polamalu - Steelers - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors
Funko$16.894.9★183 rev
Newest
by launch date
Pegasus Sports NFL Pittsburgh Steelers Mini Hover Helmet
Pegasus Sports$62.13697 rev
Pittsburgh Steelers BRXLZ Team Bus Building Block Set
FOCO$49.941 rev
FOCO Pittsburgh Steelers NFL 3D BRXLZ Truck
FOCO$39.6344 rev
FOCO Pittsburgh Steelers NFL 3D BRXLZ Jersey Puzzle
FOCO$29.93204 rev
CreateOn Pittsburgh Steelers NFL Fan-Tiles Magnetic Match-Up Tiles | 17-Piece Building Set for Kids & Adults | Officially Licensed NFL Team Collectibles | Build Play & Display (All Teams Available)
CreateOn$30.2558 rev
Trending
90-day click momentumFunko Pop! NFL: Legends - Troy Polamalu - Steelers - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sports Fans - Model Figure for Collectors
Funko$16.894.9★
FOCO Pittsburgh Steelers NFL 3D BRXLZ Truck
FOCO$39.634.4★
Pittsburgh Steelers BRXLZ Team Bus Building Block Set
FOCO$49.945.0★
CreateOn Pittsburgh Steelers NFL Fan-Tiles Magnetic Match-Up Tiles | 17-Piece Building Set for Kids & Adults | Officially Licensed NFL Team Collectibles | Build Play & Display (All Teams Available)
CreateOn$30.254.6★
FOCO Pittsburgh Steelers NFL 3D BRXLZ Jersey Puzzle
FOCO$29.934.2★
What buyers say about steelers lego
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Collectible”
“Nice quality toy”
“Was a gift”
“Fun Toy”
“Just what I wanted”
“Cool design”
“the price point was good as well”
“Great for young sports fans”
“Great team colors”
“The magnets work well”
What buyers complain about
“transform when we figured it out it didnt quite fit right”
“directions are not very clear”
“Confusing to put together”
“Too big & heavy”
“Not worth anything”
“Dont touch the hair. Ill change my rating once it comes in but this one taking longer than usual”
“Feels a little cheap”
“It broke while he was taking it out of the package”
Top return reasons
Common questions
- Is steelers lego profitable to sell on Amazon United States?
- The niche generates $27K/yr across 10 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the steelers lego niche?
- 7 brands and 10 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in steelers lego?
- Top complaints mined from reviews: Size-Overall, Instructions/User Manual/Troubleshooting, Assembly/Installation. The return rate is 1.6%.
- When does demand for steelers lego peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 17.4× the quietest.
- What does it cost to enter the steelers lego niche?
- Listings span $16.89–$62.13; the average listing price is $33.57 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.