Is steelers jacket profitable to sell on Amazon United States?

The niche generates $54K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -13.1%. Flapen's verdict: Skip it (43/100).

How competitive is the steelers jacket niche?

16 brands and 20 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in steelers jacket?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.0%.

When does demand for steelers jacket peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 35.0× the quietest.

What does it cost to enter the steelers jacket niche?

Listings span $14.75–$52.56; the average listing price is $29.80 (sweet spot $15–$100). The average incumbent carries 3,437 reviews — the moat a new listing must climb.

steelers jacket

Skip it

A small market ($54K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$29.80

avg listing price — sweet spot $15–$100

Price range

Great$14.75–$52.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Review moat

Okay3,436.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-13.1%

90-day search growth — must beat 0% to launch

Market size

Bad$54K

$54K/yr · 80K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, steelers jacket is a $54K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

steelers jacket market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $22K–$30K; units × avg price
Conversion rate: 2.3%
Avg BSR: #1,235
Page quality: 0%
Prime: 83%
Sponsored: 57%
Out of stock: 19.0%
Avg brand age: 46 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

46%

Top 20: 87%

Open market

19%

LAEMOYOY31%
Northwest21%
Concept Sports10%
FOCO8%
BRIEF INSANITY6%
Inner Wish5%

Demand & seasonality

Weekly Amazon search volume, last 81 weeks — -13.1% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 35.0×

Open Trend

Top steelers jacket search terms

steelers pajamas20K/yr +18.9%0.3% conv.
steelers robe8K/yr -20.6%1.9% conv.
steelers robe men7K/yr -23.1%3.5% conv.
steelers pajamas men13K/yr -34.2%0.6% conv.
pittsburgh steelers pajamas7K/yr -13.2%0.8% conv.
steelers pajama pants7K/yr -20.4%1.1% conv.
steelers onesie adult4K/yr +60.8%0.0% conv.
steelers pajamas for women7K/yr +22.1%0.3% conv.
steelers pjs4K/yr -44.3%0.6% conv.
steelers pjs for men5K/yr -38.0%0.6% conv.

All search terms

Top steelers jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.