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Steelers Hoodie

Fail

Demand is soft, at -57.8% this quarter, so Steelers Hoodie is a Fail.

Flapen Score
38
38 / 100
Ranks 6,453 of 8,101 Sports & Outdoors niches · −9 vs the category median of 47
Market size
$161K/yr486K searches / yr
90-day growth
-57.8%search demand this quarter
Competition
44%top-5 click share · 15 brands · 14 sellers

Flapen Score

Steelers Hoodie against its category

The dotted line is the Sports & Outdoors average. Past it, Steelers Hoodie is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelers Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Steelers Hoodie 486K times last year and spent an estimated $161K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 486K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -57.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
486K
Growth, 90 days vs prior 90
-57.8%
Conversion, latest week
0.8%
Market size, estimated
$161Ka year
Peak month
December53.6× the quietest month
Top search term
steelers hoodie126K searches a year

02 · Price

A sale here is worth $41.29.

Listings sell for $41.29 on average, from $15.60 to $60.00. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $41.29 that is $0 to $4K a year per listing.

Average price
$41.29inside the $15 to $100 sweet spot
Price range
$15.60–$60.00
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 29.6% of listings are out of stock. The average listing ranks #20,189 within Sweatshirts & Hoodies. It carries 1,045 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
93%
Out of stock, average day
29.6%
Average rank
#20,189in Sweatshirts & Hoodies
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,045per listing
Listings tracked
40

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Steelers Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

14

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

17%

  • Brand 125%
  • Brand 219%
  • Brand 318%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (9 brands, 17%)

Demand

Steelers Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 53.6×

Search terms

Top Steelers Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steelers hoodie126K/yr
  • steelers sweatshirt71K/yr
  • steelers hoodies for men67K/yr
  • pittsburgh steelers hoodie37K/yr
  • pittsburgh steelers sweatshirt20K/yr
  • steelers hoodies15K/yr
  • steelers sweater10K/yr
  • mens steelers hoodie14K/yr
  • steelers sweatshirt women24K/yr
  • steelers hoodie for men12K/yr

Reviews and returns

What reviews say buyers love and hate about Steelers Hoodie

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Size-Overall”
5.8%of orders come back
“Fit was a bit short”
A buyer, on “Size-Overall”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Steelers Hoodie questions

Answered from the same tracked data.