Steelers Hat
FailBuyers convert on only 1.1% of searches, so Steelers Hat is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $122K/yr423K searches / yr
- 90-day growth
- +15.1%search demand this quarter
- Competition
- 35%top-5 click share · 21 brands · 51 sellers
Flapen Score
Steelers Hat against its category
The dotted line is the Sports & Outdoors average. Past it, Steelers Hat is stronger. Inside it, weaker.
Market
The Steelers Hat market on Amazon at a glance
Shoppers on Amazon United States searched for Steelers Hat 423K times last year and spent an estimated $122K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- +15.1%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $122Ka year
- Peak month
- December10.0× the quietest month
- Top search term
- steelers hat176K searches a year
02 · Price
A sale here is worth $25.90.
Listings sell for $25.90 on average, from $9.05 to $45.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $25.90 that is $0 to $3K a year per listing.
- Average price
- $25.90inside the $15 to $100 sweet spot
- Price range
- $9.05–$45.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #2,257 within Clothing Accessories. It carries 899 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 87%
- Out of stock, average day
- 30.1%
- Average rank
- #2,257in Clothing Accessories
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 899per listing
- Listings tracked
- 53
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Steelers Hat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kneenow Sports Fan Baseball Cap Classic Meshback Hat for Men Women Apparel Gifts Merch Gear Black
- Price
- $19.80
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 3y ago

New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Pittsburgh Steelers)
- Price
- $34.82
- Rating
- 4.8/5
- Reviews
- 948
- Age
- 2y ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Pittsburgh Steelers)
- Price
- $32.15
- Rating
- 4.8/5
- Reviews
- 368
- Age
- 2y ago

Football Hats for Men Women Football Fan Gifts Baseball Cap City Silhouette Team Color Adjustable Hat Cap Black Gold Game Day Headwear
- Price
- $15.20
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 11mo ago

New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Pittsburgh Steelers)
- Price
- $35.85
- Rating
- 4.7/5
- Reviews
- 2,708
- Age
- 4y ago
Trending
estimated 90-day click momentum
New Era Mens Black Pittsburgh Steelers 9SEVENTY Trucker Adjustable Hat
- Price
- $37.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap One Size Fits All (Pittsburgh Steelers Graphite)
- Price
- $31.92
- Rating
- 4.7/5
- Reviews
- 78
- Age
- 2y ago

Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap
- Price
- $14.07
- Rating
- 4.6/5
- Reviews
- 87
- Age
- 2y ago

Vintage Washed Cotton Denim Embroidered City Football Hat Adjustable Unisex Baseball Cap Breathable Fan Cap for Men Women
- Price
- $12.61
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 11mo ago

Classic Embroidered Hat for Men Women Unisex Baseball Cap Fans Apparel Gifts Adjustable Snap Back Breathable Black
- Price
- $18.96
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 2y ago
Newest
by launch date
New Era Mens Black Pittsburgh Steelers 9SEVENTY Trucker Adjustable Hat
- Price
- $37.65
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

Embroidered City Pittsburgh S Hat for Men Women Vintage Washed Denim Football Fans Hat Adjustable Cotton Baseball Cap
- Price
- $12.59
- Rating
- 4.7/5
- Reviews
- 55
- Age
- 10mo ago

Football Hats for Men Women Football Fan Gifts Baseball Cap City Silhouette Team Color Adjustable Hat Cap Black Gold Game Day Headwear
- Price
- $15.20
- Rating
- 4.4/5
- Reviews
- 158
- Age
- 11mo ago

Vintage Washed Cotton Denim Embroidered City Football Hat Adjustable Unisex Baseball Cap Breathable Fan Cap for Men Women
- Price
- $12.61
- Rating
- 4.5/5
- Reviews
- 49
- Age
- 11mo ago

Kneenow Hat for Men Women Apparel for Men Gifts
- Price
- $19.97
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.
Brands
21 rising
Sellers
51
Est. top-5 brand share
75%
Top 20: 99%
Est. top-5 click share
35%
Top 20: 71%
Open market
21%
- New Era44%
- Kneenow16%
- LCXAPPE6%
- Generic5%
- FOCO4%
- Zihogrc4%
Demand
Steelers Hat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Search terms
Top Steelers Hat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- steelers hat176K/yr
- pittsburgh steelers hat86K/yr
- steelers hats for men52K/yr
- steelers hats24K/yr
- pittsburgh steelers hats for men10K/yr
- pittsburgh steelers hats9K/yr
- steelers trucker hat8K/yr
- steelers fitted hat8K/yr
- steelers cap7K/yr
- steelers baseball cap7K/yr
Reviews and returns
What reviews say buyers love and hate about Steelers Hat
We read the reviews and the return reasons for every product selling here.
“poorly made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steelers Hat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









