steelers hat
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Price range
Great$9.05–$45.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Review moat
Good898.81avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$122K$122K/yr · 423K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, steelers hat is a $122K/yr Amazon United States market (423K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
steelers hat market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $207K–$259K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #2,257
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 45%
- Out of stock
- 30.1%
- Avg brand age
- 48 months
- Avg seller age
- 168 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
51
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
35%
Top 20: 71%
Open market
21%
- New Era44%
- Kneenow16%
- LCXAPPE6%
- Generic5%
- FOCO4%
- Zihogrc4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Top steelers hat search terms
- steelers hat176K/yr
- pittsburgh steelers hat86K/yr
- steelers hats for men52K/yr
- steelers hats24K/yr
- pittsburgh steelers hats for men10K/yr
- pittsburgh steelers hats9K/yr
- steelers trucker hat8K/yr
- steelers fitted hat8K/yr
- steelers cap7K/yr
- steelers baseball cap7K/yr
Top steelers hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kneenow Sports Fan Baseball Cap Classic Meshback Hat for Men Women Apparel Gifts Merch Gear Black
Kneenow$19.804.6★509 rev
New Era NFL 9FIFTY Black On Black Adjustable Snapback Hat Cap One Size Fits All (Pittsburgh Steelers)
New Era$34.824.8★948 rev
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap - One Size (US Alpha One Size Pittsburgh Steelers)
New Era$32.154.8★368 rev
Football Hats for Men Women Football Fan Gifts Baseball Cap City Silhouette Team Color Adjustable Hat Cap Black Gold Game Day Headwear
LCXAPPE$15.204.4★158 rev
New Era NFL Core Classic 9TWENTY Adjustable Hat Cap One Size Fits All (Pittsburgh Steelers)
New Era$35.854.7★2,708 rev
Newest
by launch date
New Era Mens Black Pittsburgh Steelers 9SEVENTY Trucker Adjustable Hat
New Era$37.654 rev
Embroidered City Pittsburgh S Hat for Men Women Vintage Washed Denim Football Fans Hat Adjustable Cotton Baseball Cap
Jvnzaleu$12.5955 rev
Football Hats for Men Women Football Fan Gifts Baseball Cap City Silhouette Team Color Adjustable Hat Cap Black Gold Game Day Headwear
LCXAPPE$15.20158 rev
Vintage Washed Cotton Denim Embroidered City Football Hat Adjustable Unisex Baseball Cap Breathable Fan Cap for Men Women
Generic$12.6149 rev
Kneenow Hat for Men Women Apparel for Men Gifts
Kneenow$19.9751 rev
Trending
90-day click momentumNew Era Mens Black Pittsburgh Steelers 9SEVENTY Trucker Adjustable Hat
New Era$37.655.0★
New Era NFL Core Classic 9TWENTY Graphite Adjustable Hat Cap One Size Fits All (Pittsburgh Steelers Graphite)
New Era$31.924.7★
Football Fans Embroidered Hat for Men Women Sport Fans Classic US Cities Adjustable Baseball Cap
Zihogrc$14.074.6★
Vintage Washed Cotton Denim Embroidered City Football Hat Adjustable Unisex Baseball Cap Breathable Fan Cap for Men Women
Generic$12.614.5★
Classic Embroidered Hat for Men Women Unisex Baseball Cap Fans Apparel Gifts Adjustable Snap Back Breathable Black
Kurcnis$18.964.7★
What buyers say about steelers hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Hat”
“Great fit”
“the hat is very comfortable”
“the material feels similar to a typical casual baseball cap”
“bold colors to add to his Steelers gear”
“authentic look that never goes out of style”
“A bargain”
“Well designed with adjustable strap in back”
“Exactly what you ordered”
“It was a gift”
What buyers complain about
“poorly made”
“The large isn't a large”
“This hat is a little darker than in the pic which made it look even better”
“Had to clean up the stitching cause it was frayed”
“Quality is on lower end”
Top return reasons
Common questions
- Is steelers hat profitable to sell on Amazon United States?
- The niche generates $122K/yr across 53 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the steelers hat niche?
- 21 brands and 51 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in steelers hat?
- Top complaints mined from reviews: Design-Overall, Size-Overall, Color. The return rate is 3.5%.
- When does demand for steelers hat peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 10.0× the quietest.
- What does it cost to enter the steelers hat niche?
- Listings span $9.05–$45.92; the average listing price is $25.90 (sweet spot $15–$100). The average incumbent carries 899 reviews — the moat a new listing must climb.