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Steelers Hat

Fail

Buyers convert on only 1.1% of searches, so Steelers Hat is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$122K/yr423K searches / yr
90-day growth
+15.1%search demand this quarter
Competition
35%top-5 click share · 21 brands · 51 sellers

Flapen Score

Steelers Hat against its category

The dotted line is the Sports & Outdoors average. Past it, Steelers Hat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelers Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Steelers Hat 423K times last year and spent an estimated $122K. The top 5 brands take 75% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
+15.1%
Conversion, latest week
1.1%
Market size, estimated
$122Ka year
Peak month
December10.0× the quietest month
Top search term
steelers hat176K searches a year

02 · Price

A sale here is worth $25.90.

Listings sell for $25.90 on average, from $9.05 to $45.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $25.90 that is $0 to $3K a year per listing.

Average price
$25.90inside the $15 to $100 sweet spot
Price range
$9.05–$45.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 30.1% of listings are out of stock. The average listing ranks #2,257 within Clothing Accessories. It carries 899 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
87%
Out of stock, average day
30.1%
Average rank
#2,257in Clothing Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
899per listing
Listings tracked
53

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Steelers Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 35% of clicks, no more. An open shelf where new products get seen.

$0$4K$7K$11K$15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

51

Est. top-5 brand share

75%

Top 20: 99%

Est. top-5 click share

35%

Top 20: 71%

Open market

21%

  • New Era44%
  • Kneenow16%
  • LCXAPPE6%
  • Generic5%
  • FOCO4%
  • Zihogrc4%

Demand

Steelers Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 10.0×

Search terms

Top Steelers Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steelers hat176K/yr
  • pittsburgh steelers hat86K/yr
  • steelers hats for men52K/yr
  • steelers hats24K/yr
  • pittsburgh steelers hats for men10K/yr
  • pittsburgh steelers hats9K/yr
  • steelers trucker hat8K/yr
  • steelers fitted hat8K/yr
  • steelers cap7K/yr
  • steelers baseball cap7K/yr

Reviews and returns

What reviews say buyers love and hate about Steelers Hat

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Design-Overall”
3.5%of orders come back
“poorly made”
A buyer, on “Design-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Steelers Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data