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Steelers Funko Pop

Fail

The top 5 brands take 100% of clicks, so Steelers Funko Pop is a Fail.

Flapen Score
33
33 / 100
Ranks 7,310 of 8,101 Sports & Outdoors niches · −14 vs the category median of 47
Market size
$21K/yr31K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
71%top-5 click share · 5 brands · 21 sellers

Flapen Score

Steelers Funko Pop against its category

The dotted line is the Sports & Outdoors average. Past it, Steelers Funko Pop is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelers Funko Pop market on Amazon at a glance

Shoppers on Amazon United States searched for Steelers Funko Pop 31K times last year and spent an estimated $21K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
2.8%
Market size, estimated
$21Ka year
Top search term
steelers funko pop16K searches a year

02 · Price

A sale here is worth $24.44.

Listings sell for $24.44 on average, from $12.45 to $58.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.

Average price
$24.44inside the $15 to $100 sweet spot
Price range
$12.45–$58.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 19.8% of listings are out of stock. The average listing ranks #1,902 within Toys & Game Room. It carries 188 reviews at 4.84 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
80%
Out of stock, average day
19.8%
Average rank
#1,902in Toys & Game Room
Average rating
4.84 starsAmazon United States average 4.42 stars
Average reviews
188per listing
Listings tracked
15

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Steelers Funko Pop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 235%
  • Brand 35%
  • Brand 42%
  • Brand 52%

Demand

Steelers Funko Pop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.9× · 7 of 12 months tracked

Search terms

Top Steelers Funko Pop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steelers funko pop16K/yr
  • steelers bobblehead5K/yr
  • funko pop steelers5K/yr
  • tj watt funko pop5K/yr

Reviews and returns

What reviews say buyers love and hate about Steelers Funko Pop

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Gifting Purpose”
17%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.4%of orders come back
“directions are not good”
A buyer, on “Instructions/User Manual/Troubleshooting”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Steelers Funko Pop questions

Answered from the same tracked data.