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52

steelers decor

Worth a look

Shows a sweet-spot price point ($27.87 avg), but a small market ($30K/yr) keeps it on the watch list.

Market size 8Growth 23Conversion 21Competition 91Returns 84Price range 88Avg price 95Brand share 76Review moat 72Quality gap 30

Avg price

Incredible$27.87

avg listing price — sweet spot $15–$100

Competition

Great24%

top-5 click share — an open shelf

Price range

Great$7.97–$87.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good623.89

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-3.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 66K searches

According to Flapen's Amazon United States niche tracking, steelers decor is a $30K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

steelers decor market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$35K–$42K
units × avg price
Conversion rate
1.6%
Avg BSR
#7,905
Page quality
0%
Prime
88%
Sponsored
77%
Out of stock
14.2%
Avg brand age
44 months
Avg seller age
170 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

22 falling

Sellers

25

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

24%

Top 20: 61%

Open market

35%

  • Rico Industries19%
  • Trends International11%
  • SPASAV11%
  • YouTheFan9%
  • generic8%
  • WinCraft7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.8×

Top steelers decor search terms

  • steelers wall decor20K/yr
  • steelers poster16K/yr
  • steelers wall art8K/yr
  • steelers man cave decor8K/yr
  • steelers sign8K/yr
  • steelers lamp6K/yr
All search terms

Top steelers decor products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6084%$1K6%$2K8%$2K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about steelers decor

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“All in all no complaints here”

Advertised Vs Actual Product19%

“Just as described”

Ease Of Use8%

“easy to hang”

Color7%

“Very colorful and bright”

Size-Overall7%

“Its a great size”

Durability5%

“durable”

Brightness/Shine/Glow5%

“Very bright”

Design-Overall4%

“The wall art looks good”

Wood Quality3%

“Absolutely love and would buy again made very well real Wood”

Weight Light3%

“Its lightweight,”

What buyers complain about

Size-Overall26%

“It was bigger than I was anticipating”

Image/Picture Clarity14%

“Not the best quality of image”

Quality-Overall14%

“The quality was very horrible”

Strength14%

“Very fragile”

Material Quality7%

“Feels a little cheap”

Value For Money7%

“Ok. not great for price”

Top return reasons

Size-Overall44%
Material Quality7%
Advertised Vs Actual Product7%
Color6%
Defective Material/Parts4%
Print Quality4%
Thin3%
Functionality-Overall3%
Hard Feel2%
Stain Resistance2%

Common questions

Is steelers decor profitable to sell on Amazon United States?
The niche generates $30K/yr across 56 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (52/100).
How competitive is the steelers decor niche?
22 brands and 25 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in steelers decor?
Top complaints mined from reviews: Size-Overall, Image/Picture Clarity, Quality-Overall. The return rate is 1.6%.
When does demand for steelers decor peak?
Demand peaks in Aug–Sep–Oct–Nov–Dec; the busiest month runs 11.8× the quietest.
What does it cost to enter the steelers decor niche?
Listings span $7.97–$87.76; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 624 reviews — the moat a new listing must climb.