Is steelers cup profitable to sell on Amazon United States?

The niche generates $167K/yr across 45 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (54/100).

How competitive is the steelers cup niche?

14 brands and 12 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in steelers cup?

Top complaints mined from reviews: Gifting Purpose, Value For Money, Strength. The return rate is 1.5%.

When does demand for steelers cup peak?

Demand peaks in Nov–Dec; the busiest month runs 14.5× the quietest.

What does it cost to enter the steelers cup niche?

Listings span $12.38–$54.61; the average listing price is $25.33 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.

steelers cup

Worth a look

Shows a sweet-spot price point ($25.33 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.

Avg price

Incredible$25.33

avg listing price — sweet spot $15–$100

Price range

Great$12.38–$54.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good740.82

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay$167K

$167K/yr · 167K searches

Growth

Okay+2.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, steelers cup is a $167K/yr Amazon United States market (167K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

steelers cup market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $152K–$203K; units × avg price
Conversion rate: 4.0%
Avg BSR: #690
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 18.1%
Avg brand age: 54 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

32%

Top 20: 75%

Open market

14%

Rico Industries37%
Tervis14%
FOCO13%
Simple Modern10%
The Memory Company7%
FANMATS6%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 14.5×

Open Trend

Top steelers cup search terms

steelers cup28K/yr +13.0%2.5% conv.
steelers coffee mug23K/yr -2.2%4.6% conv.
steelers tumbler20K/yr +12.6%4.1% conv.
steelers mug23K/yr -15.2%4.4% conv.
steelers water bottle15K/yr -2.9%3.3% conv.
steelers cups6K/yr +30.8%3.1% conv.
pittsburgh steelers cup7K/yr +27.1%2.7% conv.
steelers stanley cup7K/yr +8.9%3.0% conv.
pittsburgh steelers tumbler7K/yr -16.1%2.1% conv.
steelers yeti5K/yr +58.7%1.4% conv.

All search terms

Top steelers cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Rico Industries NFL Football Pittsburgh Steelers 18oz Soft Touch Easy Grip Tumbler

Rico Industries$25.624.7★1,354 rev

Simple Modern Officially Licensed NFL Pittsburgh Steelers 30 oz Tumbler with Flip Lid and Straws | Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | Pittsburgh Steelers

Simple Modern$35.934.8★3,802 rev

Rico Industries NFL Football Pittsburgh Steelers Black 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid

Rico Industries$28.644.5★208 rev

FOCO Pittsburgh Steelers NFL 40 oz XL Tumbler - Team Color

FOCO$34.984.5★1,390 rev

FOCO Pittsburgh Steelers NFL 30 oz Straw Tumbler

FOCO$26.654.5★948 rev

Newest

by launch date

Top Cup NFL Pittsburgh Steelers 20 oz Reusable Aluminum Cups 20 Count | Officially Licensed Durable Reusable & Recyclable Made in USA

Top Cup$21.23727 rev

7mo ago

NFL Pittsburgh Steelers Stainless Steel Tumbler with Handle and Straw 40oz Double Wall Insulated Cup with Lid BPA-Free Water Bottle Officially Licensed Football Travel Mug for coffee tea

Team Sports America$37.7818 rev

11mo ago

Rico Industries NFL Football Pittsburgh Steelers Black 24oz Stainless Steel Tumbler with Lid and Dual Functioning Lid

Rico Industries$28.64208 rev

1y ago

Simple Modern Officially Licensed NFL Pittsburgh Steelers 16oz Travel Coffee Tumbler with Flip Lid | Stainless Steel Cup | Football Gifts for Men Women | Voyager Collection | Pittsburgh Steelers

Simple Modern$27.06812 rev

1y ago

Rico Industries NFL Football Pittsburgh Steelers 18oz Soft Touch Easy Grip Tumbler

Rico Industries$25.621,354 rev

1y ago

What buyers say about steelers cup

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall36%

“Excellent product”

Size-Overall10%

“Perfect size”

Advertised Vs Actual Product7%

“As pictured”

Durability7%

“Has been very durable”

Gifting Purpose5%

“Great gift for my son”

Temperature Retention3%

“It keeps beverages hot or cold”

Leak-Proof3%

“doesnt leak at all”

Design-Overall3%

“nicely designed”

Value For Money2%

“this is a solid deal”

Ease Of Use2%

“Easy to use”

What buyers complain about

Gifting Purpose13%

“don't have a mother's day gift for my mom”

Value For Money13%

“Pretty disappointed for having paid $45 for it”

Strength10%

“Kinda flimsy”

Material Quality6%

“The materials are average”

Handle Quality6%

“Weak handle”

Quality-Overall6%

“Looks cheap”

Durability4%

“Definitely not meant to last a long time”

Size-Overall4%

“It is a bit big for some of my cup holders”

Leak-Proof3%

“things could slide around causing it to leak-definitely hand held is the way to go”

Top return reasons

Size-Overall20%

Advertised Vs Actual Product16%

Scratch Resistance9%

Cover Quality5%

Handle Quality5%

Thin5%

Defective Material/Parts5%

Color4%

Value For Money4%

Leak-Proof2%

Common questions

Is steelers cup profitable to sell on Amazon United States?: The niche generates $167K/yr across 45 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the steelers cup niche?: 14 brands and 12 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in steelers cup?: Top complaints mined from reviews: Gifting Purpose, Value For Money, Strength. The return rate is 1.5%.
When does demand for steelers cup peak?: Demand peaks in Nov–Dec; the busiest month runs 14.5× the quietest.
What does it cost to enter the steelers cup niche?: Listings span $12.38–$54.61; the average listing price is $25.33 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.

steelers cup

steelers cup market data

Competition & brand share

Demand & seasonality

Top steelers cup search terms

Top steelers cup products on Amazon

Top sellers

Newest

Trending

What buyers say about steelers cup

What buyers love

What buyers complain about

Top return reasons

Common questions

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