steelers cake topper
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$67.40avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,673.33avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$136K$136K/yr · 61K searches
Price range
Okay$7.94–$308.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, steelers cake topper is a $136K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
steelers cake topper market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $84K–$101K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #7,156
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 48%
- Out of stock
- 22.0%
- Avg brand age
- 53 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
18
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
6%
- Riddell67%
- DecoPac12%
- WILSON8%
- Ezcpigei3%
- Sweets & Treats Boutique2%
- Transformers2%
- Open — no brand owns it (4 brands, 6%)
Demand
Weekly Amazon search volume, last 21 weeks — -16.0% search growth over the last 90 days.Top steelers cake topper search terms
- steelers helmet23K/yr
- steelers mini helmet14K/yr
- steelers cake topper8K/yr
- steelers cake decorations5K/yr
- pittsburgh steelers helmet5K/yr
- steelers helmet full size7K/yr
Top steelers cake topper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Riddell NFL Pittsburgh Steelers Speed Mini Football Helmet
Riddell$33.594.8★11,401 rev
NFL Pittsburgh Steelers Cake Decoration Football Helmet Cake Topper Officially Licensed Product Of The NFL Ready To Use Birthday Cake Decoration
DecoPac$11.514.4★125 rev
WILSON NFL Live Team Autograph Football-Pittsburgh Pittsburgh Steelers
WILSON$37.884.7★535 rev
Riddell NFL Pittsburgh Steelers Speed Authentic Football Helmet Yellow Medium
Riddell$308.114.6★466 rev
Riddell Pittsburgh Steelers Gold Throwback Speed Mini Helmet
Riddell$41.134.8★25 rev
Newest
by launch date
Pegasus Sports NFL Pittsburgh Steelers Mini Hover Helmet
Pegasus Sports$62.13697 rev
Pegasus Sports unisex Hover Helmet Team Color One Size US
HOVER HH HELMETS$99.751,871 rev
Pittsburgh Steelers 2026 Alternate NFL Retro Riddell Speed Mini Football Helmet - New in Riddell Box
Riddell$49.880 rev
DecoPac NFL Pittsburgh Steelers Helmet Rings 24 Football Cupcake Decorations Officially Licensed Football Rings Food Safe Cake Toppers 24 Pack
DecoPac$13.45354 rev
NFL Pittsburgh Steelers Cake Decoration Football Helmet Cake Topper Officially Licensed Product Of The NFL Ready To Use Birthday Cake Decoration
DecoPac$11.51125 rev
Trending
90-day click momentumPittsburgh Steelers 2026 Alternate NFL Retro Riddell Speed Mini Football Helmet - New in Riddell Box
Riddell$49.880.0★
DecoPac NFL Pittsburgh Steelers Helmet Rings 24 Football Cupcake Decorations Officially Licensed Football Rings Food Safe Cake Toppers 24 Pack
DecoPac$13.454.6★
WILSON NFL Live Team Autograph Football-Pittsburgh Pittsburgh Steelers
WILSON$37.884.7★
Pittsburgh Steelers Current Riddell Speed Pocket Pro Mini 2 Football Helmet - New in Riddell Clamshell
Riddell$9.885.0★
NFL Pittsburgh Steelers Cake Decoration Football Helmet Cake Topper Officially Licensed Product Of The NFL Ready To Use Birthday Cake Decoration
DecoPac$11.514.4★
What buyers say about steelers cake topper
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality toy”
“Nice Collectible”
“the size were perfect”
“Exactly what I wanted”
“a great gift”
“Very cool toy”
“well built looks great”
“Great team colors”
“It is durable”
“It was perfect for the cake”
What buyers complain about
“It broke while he was taking it out of the package”
“transform when we figured it out it didnt quite fit right”
“Confusing to put together”
“directions are not good”
“Too big & heavy”
“Not worth anything”
“Feels a little cheap”
Top return reasons
Common questions
- Is steelers cake topper profitable to sell on Amazon United States?
- The niche generates $136K/yr across 21 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -16.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the steelers cake topper niche?
- 10 brands and 18 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in steelers cake topper?
- Top complaints mined from reviews: Durability, Size-Overall, Assembly/Installation. The return rate is 2.1%.
- What does it cost to enter the steelers cake topper niche?
- Listings span $7.94–$308.11; the average listing price is $67.40 (sweet spot $15–$100). The average incumbent carries 1,673 reviews — the moat a new listing must climb.