steelers blanket
Worth a lookShows a sweet-spot price point ($31.62 avg), but soft demand (-20.0% this quarter) keeps it on the watch list.
Avg price
Incredible$31.62avg listing price — sweet spot $15–$100
Price range
Incredible$16.93–$89.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,219.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$188K$188K/yr · 166K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, steelers blanket is a $188K/yr Amazon United States market (166K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
steelers blanket market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $158K–$190K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #241
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 70%
- Out of stock
- 27.6%
- Avg brand age
- 50 months
- Avg seller age
- 201 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
21
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
41%
Top 20: 89%
Open market
18%
- FOCO31%
- DKEAQZ14%
- WKLKHMXBS12%
- Northwest11%
- Generic8%
- HTAPCHLY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 22.5×
Top steelers blanket search terms
- steelers blanket90K/yr
- pittsburgh steelers blanket27K/yr
- steelers throw blanket13K/yr
- steelers blankets and throws9K/yr
- pittsburgh steelers throw blanket6K/yr
- steeler blanket6K/yr
- steelers blankets4K/yr
- steelers blanket for men11K/yr
Top steelers blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DKEAQZ City Gifts for Men Women Football Gifts for Team Fans Football Merchandise Team Color Sport Style Blankets and Throws 60x50
DKEAQZ$25.644.6★175 rev
FOCO Pittsburgh Steelers NFL Team Property Sherpa Plush Throw
FOCO$38.364.8★367 rev
WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed
WKLKHMXBS$23.954.4★61 rev
FOCO NFL Micro Raschel Plush Throw Blanket Stripe Logo 45 x 60 Pittsburgh Steelers
FOCO$28.274.3★466 rev
WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed
WKLKHMXBS$20.804.5★12 rev
Newest
by launch date
HTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift
HTAPCHLY$16.934 rev
WTKBLAN Football Gifts for Men Football Fans Merch for Women Sports Style Stuff Gear Football Throw Blanket Super Cozy Soft Living Room 60x50
WTKBLAN$20.98166 rev
Pittsburgh Throw Blanket Custom Football Blanket with Name and Number Personalized City Football Lovers Fan Gifts Soft Fleece Flannel Blanket for Sports Fan Men Boys Kids
Ultragifta$30.3913 rev
WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed
WKLKHMXBS$20.8012 rev
FOCO NFL Pittsburgh Steelers 40x50 Lightweight Plaid Fleece Throw Blanket
FOCO$32.0045 rev
Trending
90-day click momentumHTAPCHLY Football Fan Throw Blanket Game Day City Colors Collage Flannel Blanket for Tailgate & Couch Cozy Sports Lover Gift
HTAPCHLY$16.933.4★
WTKBLAN Football Gifts for Men Football Fans Merch for Women Sports Style Stuff Gear Football Throw Blanket Super Cozy Soft Living Room 60x50
WTKBLAN$20.984.6★
Pittsburgh Throw Blanket Custom Football Blanket with Name and Number Personalized City Football Lovers Fan Gifts Soft Fleece Flannel Blanket for Sports Fan Men Boys Kids
Ultragifta$30.394.7★
WKLKHMXBS Football Gifts for Men Women Football Throw Blanket 60 x 50 Sports Fans Merch Gear Team Color Blanket for Couch Bed
WKLKHMXBS$20.804.5★
Northwest The Company NFL Polyester Sherpa Throw Blanket 50X60 Pittsburgh Steelers
Northwest$46.594.3★
What buyers say about steelers blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Nice size”
“Gift”
“Cozy blanket”
“The softness of this blanket is amazing”
“Comfortable”
“An excellent way to make a collection for display”
“Black and Yellow”
“The detailing is nice”
“This blanket is printed clearly with crisp well saturated designs and lettering”
What buyers complain about
“Pure garbage, especially at $40”
“a little on the thin side”
“Lettering is all backwards”
“Super small and tin”
“Thin material”
“Its not like the picture the color was faded”
“Expected a heavier weighted blanket”
“Im obsessed the only real thing I can say is the material is cheap”
“so I would definitely not recommend machine washing as to it may pull those threads”
“A little pricey for a thin blanket”
Top return reasons
Common questions
- Is steelers blanket profitable to sell on Amazon United States?
- The niche generates $188K/yr across 30 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (54/100).
- How competitive is the steelers blanket niche?
- 14 brands and 21 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in steelers blanket?
- Top complaints mined from reviews: Quality-Overall, Thickness, Print Quality. The return rate is 1.4%.
- When does demand for steelers blanket peak?
- Demand peaks in Nov–Dec; the busiest month runs 22.5× the quietest.
- What does it cost to enter the steelers blanket niche?
- Listings span $16.93–$89.41; the average listing price is $31.62 (sweet spot $15–$100). The average incumbent carries 2,219 reviews — the moat a new listing must climb.