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Steelers Blanket

Maybe

Products sell for $31.62 on average, inside the sweet spot. But demand is soft, at -20.0% this quarter, so Steelers Blanket is a Maybe.

Flapen Score
54
54 / 100
Top 25% of 8,101 Sports & Outdoors niches · +7 vs the category median of 47
Market size
$188K/yr166K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
41%top-5 click share · 14 brands · 21 sellers

Flapen Score

Steelers Blanket against its category

The dotted line is the Sports & Outdoors average. Past it, Steelers Blanket is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Steelers Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Steelers Blanket 166K times last year and spent an estimated $188K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
3.6%
Market size, estimated
$188Ka year
Peak month
December22.5× the quietest month
Top search term
steelers blanket90K searches a year

02 · Price

A sale here is worth $31.62.

Listings sell for $31.62 on average, from $16.93 to $89.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $31.62 that is $3K to $8K a year per listing.

Average price
$31.62inside the $15 to $100 sweet spot
Price range
$16.93–$89.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 27.6% of listings are out of stock. The average listing ranks #241 within Home & Kitchen. It carries 2,219 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
77%
Out of stock, average day
27.6%
Average rank
#241in Home & Kitchen
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
2,219per listing
Listings tracked
30

04 · Newcomers

0 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Steelers Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 89%

Open market

18%

  • Brand 131%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 58%
  • Brand 65%

Demand

Steelers Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 22.5×

Search terms

Top Steelers Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steelers blanket90K/yr
  • pittsburgh steelers blanket27K/yr
  • steelers throw blanket13K/yr
  • steelers blankets and throws9K/yr
  • pittsburgh steelers throw blanket6K/yr
  • steeler blanket6K/yr
  • steelers blankets4K/yr
  • steelers blanket for men11K/yr

Reviews and returns

What reviews say buyers love and hate about Steelers Blanket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Pure garbage, especially at $40”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Steelers Blanket questions

Answered from the same tracked data.