steelers beanie
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.18avg listing price — sweet spot $15–$100
Price range
Great$11.89–$36.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Review moat
Bad5,342.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$0$0/yr · 101K searches
Growth
Bad-69.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, steelers beanie is a $0/yr Amazon United States market (101K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
steelers beanie market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $89K–$111K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #3,673
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 78%
- Out of stock
- 24.1%
- Avg brand age
- 51 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
29
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
44%
Top 20: 86%
Open market
33%
- New Era16%
- Generic15%
- CLORPEAK13%
- Ultra Game9%
- mtstaowe7%
- Daxton7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.2% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 89.4×
Top steelers beanie search terms
- steelers beanie53K/yr
- pittsburgh steelers beanie12K/yr
- steelers winter hat14K/yr
- steelers beanie for men9K/yr
- steelers beanie hat7K/yr
- steelers hat and gloves set3K/yr
- steelers beanie women4K/yr
Top steelers beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CLORPEAK Pittsburgh Embroidery Classic Cuff Beanie Hat Cuffed Winter Hat Knit Toque Skull Cap - Black OneSize
CLORPEAK$15.694.8★781 rev
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$12.704.6★105 rev
New Era Unisex-Adult NFL Official Sport Knit Classic Striped Knit Beanie Cold Weather Hat (Pittsburgh Steelers)
New Era$34.544.8★759 rev
Daxton Vertical USA Cities Cuffed Beanie Winter Knit Hat Skully Cap for Men Women Pittsburgh Black Gold
Daxton$19.434.6★787 rev
New Era Unisex-Adult NFL Official Sport Knit Classic Cuffed Knit Pom Beanie Hat (Pittsburgh Steelers)
New Era$36.224.7★1,181 rev
Newest
by launch date
Embroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$13.0519 rev
Winter Embroidered Soft Beanie Football Knit Hat With Warm Touch Screen Gloves - Game Day Gifts For Men Women And Fans
Generic$12.70105 rev
Pittsburgh Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers
LASTMINVIN$25.8781 rev
Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Socks Gifts for Men Women Fans
Auinxonms$21.86130 rev
Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat
Zihogrc$14.3555 rev
Trending
90-day click momentumEmbroidered Football Beanie Unisex Winter Cap Warm Knit Hats for Football Fan Gifts
Generic$13.054.6★
Zihogrc Football Fans Embroidered Beanie Knit Hat for Men Women Winter Hat
Zihogrc$14.354.4★
CLORPEAK Pittsburgh Embroidery Classic Cuff Beanie Hat Cuffed Winter Hat Knit Toque Skull Cap - Black OneSize
CLORPEAK$15.694.8★
Pittsburgh Winter Beanie Hat Circle Scarf Set Warm Football Knit Beanie Hat Neck Warmer Scarves Stylish Pom Pom Beanie Cap Winter Gifts for Sport Fans with Stickers
LASTMINVIN$25.874.7★
Vintage Classic Skull Cap Beanie Hat Cuffed Winter Hat Knit Comes with Warm Gloves Scarf Gifts for Men Women Fans
Veminei$30.144.8★
What buyers say about steelers beanie
What buyers praise and complain about, mined from review topics.What buyers love
“keeps the head warm”
“Fit well”
“This hat is of really good quality”
“As advertised”
“Comfortable”
“Good price”
“the material was soft”
“Great neutral color”
“prefect for cold weather”
“Comofortable and soft, easy to wash”
What buyers complain about
“Tight fit”
“Absolute ridiculous low quality”
“Didn't happen the one I received was tight and uncomfortable”
“I wanted the grey one”
“Bummer that this arrived STINKING heavily of men's cologne”
“Could have been cheaper”
“Too long looks goofy”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“Poor material”
“Thick beanie”
Top return reasons
Common questions
- Is steelers beanie profitable to sell on Amazon United States?
- The niche generates $0/yr across 32 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -69.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the steelers beanie niche?
- 18 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in steelers beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.3%.
- When does demand for steelers beanie peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 89.4× the quietest.
- What does it cost to enter the steelers beanie niche?
- Listings span $11.89–$36.22; the average listing price is $22.18 (sweet spot $15–$100). The average incumbent carries 5,343 reviews — the moat a new listing must climb.