Stearns Puddle Jumper
FailShoppers spend an estimated $31K a year here, so Stearns Puddle Jumper is a Fail.
- Flapen Score
- 44 / 100Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 4744
- Market size
- $31K/yr62K searches / yr
- 90-day growth
- +235.2%search demand this quarter
- Competition
- 61%top-5 click share · 11 brands · 23 sellers
Flapen Score
Stearns Puddle Jumper against its category
The dotted line is the Sports & Outdoors average. Past it, Stearns Puddle Jumper is stronger. Inside it, weaker.
Market
The Stearns Puddle Jumper market on Amazon at a glance
Shoppers on Amazon United States searched for Stearns Puddle Jumper 62K times last year and spent an estimated $31K. The top 5 brands take 90% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 1.9% of those searches ended in a purchase.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +235.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +235.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- $31Ka year
- Top search term
- stearns puddle jumper27K searches a year
02 · Price
A sale here is worth $27.16.
Listings sell for $27.16 on average, from $5.92 to $47.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.16 that is $0 to $3K a year per listing.
- Average price
- $27.16inside the $15 to $100 sweet spot
- Price range
- $5.92–$47.99
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #50 within Safety & Flotation Devices. It carries 4,255 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 17.6%
- Average rank
- #50in Safety & Flotation Devices
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,255per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Stearns Puddle Jumper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
SUNNYLiFE Swim Vest - Constructed with Neoprene Plus a Secure Front Zip and Develop Water Confidence. | Toddler Swim Vest (Into The Wild Khaki 1-2)
- Price
- $47.99
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 2y ago

Body Glove Paddle Pals Kids Infant & Baby Pool Floats. Our Life Jacket Toddler Puddle Float Jumper Floaties are an Adjustable One Size 33-55 lbs; 2 to 6 Years Old. USCG Approved. 2026 Model
- Price
- $24.06
- Rating
- 4.8/5
- Reviews
- 16,633
- Age
- 10y ago

Body Glove Paddle Pals Kids Infant & Baby Pool Floats. Our Life Jacket Toddler Puddle Float Jumper Floaties are an Adjustable One Size 33-55 lbs; 2 to 6 Years Old. 2026 Model
- Price
- $26.90
- Rating
- 4.8/5
- Reviews
- 16,633
- Age
- 6y ago

AEOCOO Puddle Float Jumper 20-30 Pounds Toddler Swim Vest for 1-2 Years Old Pool Floats with Swimming Arm Floaties Swim Jacket with Water Wings for Kids Swimmies Boys Girls Nios Dinosaur
- Price
- $24.16
- Rating
- 4.3/5
- Reviews
- 1,116
- Age
- 1y ago

Stearns Kids Life Vest USCG Approved Type III Life Jacket for Children 30 to 50 lbs Youth PFD for Boating Swimming Watersports Pool Beach & More Red
- Price
- $31.57
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 22y ago
Trending
estimated 90-day click momentum
Contour Swim Paddles Hand Swim Training Hand Paddles with Adjustable Straps Swimming Hand Paddles for Women and Men
- Price
- $9.59
- Rating
- 4.6/5
- Reviews
- 2,791
- Age
- 7y ago

Puddle Jumper Fabric Kids Life Vest with Armbands - Seahorse | Youth Swim Trainer Vest for Children
- Price
- $25.20
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

SUNNYLiFE Swim Vest - Constructed with Neoprene Plus a Secure Front Zip and Develop Water Confidence. | Toddler Swim Vest (Into The Wild Khaki 1-2)
- Price
- $47.99
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 2y ago

1pack Silicone Hand Paddles for Swimming Floating Lightweight Swim Training for Beginners Pool and Snorkeling Lap Swimming (Pink Large)
- Price
- $5.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Oceans7 US Coast Guard-Approved Kids Life Jacket 30-50 lbs -Type III PFD Flexible-Fit Open-Sided Design Personal Flotation Device Pink/Berry
- Price
- $31.20
- Rating
- 4.6/5
- Reviews
- 8,481
- Age
- 7y ago
Newest
by launch date
1pack Silicone Hand Paddles for Swimming Floating Lightweight Swim Training for Beginners Pool and Snorkeling Lap Swimming (Pink Large)
- Price
- $5.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Zeraty Toddler Swim Vest for Kids Toddler Floaties 2-3-4-5-6 Swim Jacket 25-30-50-66 lbs Detachable Pool Float Kids and Arm Floaties Water Wing Boys and Girls
- Price
- $26.36
- Rating
- 4.3/5
- Reviews
- 35
- Age
- 1y ago

AEOCOO Puddle Float Jumper 20-30 Pounds Toddler Swim Vest for 1-2 Years Old Pool Floats with Swimming Arm Floaties Swim Jacket with Water Wings for Kids Swimmies Boys Girls Nios Dinosaur
- Price
- $24.16
- Rating
- 4.3/5
- Reviews
- 1,116
- Age
- 1y ago

AEOCOO Kids Pool Floaties 1-2-3-5-7-9 Years Old Toddler Swim Vest 20-30-50-70 Pounds Comfortable Extended Wear Kids Float Jacket with Crotch Strap Bright Design and Unpadded Sides Blue
- Price
- $37.91
- Rating
- 4.4/5
- Reviews
- 242
- Age
- 1y ago

AEOCOO Puddle Float Jumper 20-30 Pounds Toddler Swim Vest for 1-2 Years Old Pool Floats with Swimming Arm Floaties Swim Jacket with Water Wings for Kids Swimmies Boys Girls Nios Mermaid
- Price
- $24.95
- Rating
- 4.3/5
- Reviews
- 1,116
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
23
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 98%
Open market
7%
- Body Glove35%
- AEOCOO24%
- Sunnylife18%
- STEARNS10%
- Zeraty4%
- SwimWays3%
- Open — no brand owns it (5 brands, 7%)
Search terms
Top Stearns Puddle Jumper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stearns puddle jumper27K/yr
- body glove paddle pals11K/yr
- paddle pals9K/yr
- paddle pals swim vest8K/yr
- stearns puddle jumper 20-30 pounds4K/yr
- body glove puddle jumper4K/yr
Reviews and returns
What reviews say buyers love and hate about Stearns Puddle Jumper
We read the reviews and the return reasons for every product selling here.
“Does not work right”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stearns Puddle Jumper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









