Stearns

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +179.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months

56K

Growth, 90 days vs prior 90

+179.1%

Conversion, latest week

2.6%

Market size, estimated

$77Ka year

Peak month

July6.9× the quietest month

Top search term

stearns life jacket20K searches a year

Listings sell for $52.60 on average, from $23.37 to $176.82. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $52.60 that is $0 to $5K a year per listing.

Average price

$52.60inside the $15 to $100 sweet spot

Price range

$23.37–$176.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

6.1%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #83 within Safety & Flotation Devices. It carries 2,866 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

91%

Out of stock, average day

1.7%

Average rank

#83in Safety & Flotation Devices

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

2,866per listing

Listings tracked

46

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months