Starter Logs
FailDemand is soft, at -76.9% this quarter, so Starter Logs is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $2.0M/yr1.1M searches / yr
- 90-day growth
- -76.9%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 102 sellers
Flapen Score
Starter Logs against its category
The dotted line is the Sports & Outdoors average. Past it, Starter Logs is stronger. Inside it, weaker.
Market
The Starter Logs market on Amazon at a glance
Shoppers on Amazon United States searched for Starter Logs 1.1M times last year and spent an estimated $2.0M. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -76.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -76.9%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $2.0Ma year
- Peak month
- January11.8× the quietest month
- Top search term
- duraflame fire logs294K searches a year
02 · Price
A sale here is worth $36.51.
Listings sell for $36.51 on average, from $6.67 to $72.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $36.51 that is $110K to $146K a year per listing.
- Average price
- $36.51inside the $15 to $100 sweet spot
- Price range
- $6.67–$72.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $110K–$146K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5,779 within Camp Kitchen. It carries 1,769 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 62%
- Out of stock, average day
- 4.7%
- Average rank
- #5,779in Camp Kitchen
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,769per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Starter Logs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Brand 184%
- Brand 28%
- Brand 35%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Starter Logs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.8×
Search terms
Top Starter Logs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- duraflame fire logs294K/yr
- fire logs160K/yr
- duraflame120K/yr
- fire logs for outdoor fire pit27K/yr
- fireplace logs72K/yr
- fire log43K/yr
- logs28K/yr
- fire starter logs40K/yr
- duraflame logs44K/yr
- wood logs15K/yr
Reviews and returns
What reviews say buyers love and hate about Starter Logs
We read the reviews and the return reasons for every product selling here.
“Black smoke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Starter Logs questions
Answered from the same tracked data.









