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Starter Logs

Fail

Demand is soft, at -76.9% this quarter, so Starter Logs is a Fail.

Flapen Score
48
48 / 100
Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 47
Market size
$2.0M/yr1.1M searches / yr
90-day growth
-76.9%search demand this quarter
Competition
72%top-5 click share · 4 brands · 102 sellers

Flapen Score

Starter Logs against its category

The dotted line is the Sports & Outdoors average. Past it, Starter Logs is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Starter Logs market on Amazon at a glance

Shoppers on Amazon United States searched for Starter Logs 1.1M times last year and spent an estimated $2.0M. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -76.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-76.9%
Conversion, latest week
4.9%
Market size, estimated
$2.0Ma year
Peak month
January11.8× the quietest month
Top search term
duraflame fire logs294K searches a year

02 · Price

A sale here is worth $36.51.

Listings sell for $36.51 on average, from $6.67 to $72.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $36.51 that is $110K to $146K a year per listing.

Average price
$36.51inside the $15 to $100 sweet spot
Price range
$6.67–$72.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
$110K–$146K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5,779 within Camp Kitchen. It carries 1,769 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
62%
Out of stock, average day
4.7%
Average rank
#5,779in Camp Kitchen
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,769per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Starter Logs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 28%
  • Brand 35%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Starter Logs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Starter Logs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duraflame fire logs294K/yr
  • fire logs160K/yr
  • duraflame120K/yr
  • fire logs for outdoor fire pit27K/yr
  • fireplace logs72K/yr
  • fire log43K/yr
  • logs28K/yr
  • fire starter logs40K/yr
  • duraflame logs44K/yr
  • wood logs15K/yr

Reviews and returns

What reviews say buyers love and hate about Starter Logs

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Fire Resistance”
16%of negative reviews mention “Flammable”
0.4%of orders come back
“Black smoke”
A buyer, on “Flammable”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Starter Logs questions

Answered from the same tracked data.