Starter Logs
FailDemand is soft, at -76.9% this quarter, so Starter Logs is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $2.0M/yr1.1M searches / yr
- 90-day growth
- -76.9%search demand this quarter
- Competition
- 72%top-5 click share · 4 brands · 102 sellers
Flapen Score
Starter Logs against its category
The dotted line is the Sports & Outdoors average. Past it, Starter Logs is stronger. Inside it, weaker.
Market
The Starter Logs market on Amazon at a glance
Shoppers on Amazon United States searched for Starter Logs 1.1M times last year and spent an estimated $2.0M. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -76.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -76.9%
- Conversion, latest week
- 4.9%
- Market size, estimated
- $2.0Ma year
- Peak month
- January11.8× the quietest month
- Top search term
- duraflame fire logs294K searches a year
02 · Price
A sale here is worth $36.51.
Listings sell for $36.51 on average, from $6.67 to $72.39. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At $36.51 that is $110K to $146K a year per listing.
- Average price
- $36.51inside the $15 to $100 sweet spot
- Price range
- $6.67–$72.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $110K–$146K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #5,779 within Camp Kitchen. It carries 1,769 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 62%
- Out of stock, average day
- 4.7%
- Average rank
- #5,779in Camp Kitchen
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 1,769per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Starter Logs products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Duraflame 6-Pack Indoor/Outdoor Logs for Fireplace & Fire Pit 3-Hour Burn 4.5lb Each
- Price
- $39.34
- Rating
- 4.7/5
- Reviews
- 2,321
- Age
- 13y ago

Duraflame Fire Starter for Indoor and Outdoor Use - Quick Ignition Logs for BBQ Fireplace Fire Pit and Campfires (24 Pack)
- Price
- $28.23
- Rating
- 4.7/5
- Reviews
- 2,019
- Age
- 3y ago

Duraflame 2.5-lb 1.5-Hour Burn Indoor/Outdoor Firelog (12-Count) - Perfect Fire-Log Substitute for Your Fireplace Great for a Campfire Chimney-Safe Easy to Use Fast Lighting with Starter (2 Items)
- Price
- $49.90
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 4y ago

Duraflame Natural Firelog 4 Hours 6 lbs
- Price
- $6.67
- Rating
- 4.5/5
- Reviews
- 456
- Age
- 12y ago

Duraflame 12-Pack Fire Logs for Indoor and Outdoor Use 3-Hour Burn 4.5 Lb Each - Firewood Starters and Accessories for BBQ Camping Stove Pit and Chimney
- Price
- $72.39
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 2y ago
Trending
estimated 90-day click momentum
Duraflame Outdoor Firelogs Crackling Fire Logs for Fire Pits Camping Bonfires & Backyard Fires Easy-Light Firewood Alternative (1 Box)
- Price
- $41.58
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 5y ago

Duraflame Quick Start Firelighters 40 Count Case | Instant Clean & Reliable Fire Starting for Fireplaces Grills Fire Pits & Camping Adventures
- Price
- $27.64
- Rating
- 4.8/5
- Reviews
- 593
- Age
- 9y ago

Duraflame Natural Firelog 4 Hours 6 lbs
- Price
- $6.67
- Rating
- 4.5/5
- Reviews
- 456
- Age
- 12y ago

Duraflame 2.5lb Indoor Outdoor Quick Light Firelog for Camping Firepits Bonfires and Fireplaces 1.5 Hour Long Burn Time 6 Pack
- Price
- $29.78
- Rating
- 4.7/5
- Reviews
- 372
- Age
- 8y ago

Duraflame Fire Starter for Indoor and Outdoor Use - Quick Ignition Logs for BBQ Fireplace Fire Pit and Campfires (24 Pack)
- Price
- $28.23
- Rating
- 4.7/5
- Reviews
- 2,019
- Age
- 3y ago
Newest
by launch date
Duraflame 12-Pack Fire Logs for Indoor and Outdoor Use 3-Hour Burn 4.5 Lb Each - Firewood Starters and Accessories for BBQ Camping Stove Pit and Chimney
- Price
- $72.39
- Rating
- 4.6/5
- Reviews
- 428
- Age
- 2y ago

Duraflame 18-Pack Firelogs Wood Alternative for Indoor or Outdoor Fireplace 2.5 lb Each - Fast Lighting Burns Over 1.5 Hours Log for Open-Hearth Fireplaces Bonfires Fire Pits and Campfires
- Price
- $70.93
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 2y ago

Duraflame Fire Starter for Indoor and Outdoor Use - Quick Ignition Logs for BBQ Fireplace Fire Pit and Campfires (24 Pack)
- Price
- $28.23
- Rating
- 4.7/5
- Reviews
- 2,019
- Age
- 3y ago

Duraflame 2.5-lb 1.5-Hour Burn Indoor/Outdoor Firelog (12-Count) - Perfect Fire-Log Substitute for Your Fireplace Great for a Campfire Chimney-Safe Easy to Use Fast Lighting with Starter (2 Items)
- Price
- $49.90
- Rating
- 4.6/5
- Reviews
- 842
- Age
- 4y ago

10lb Fatwood Fire Starter Sticks | 100% Natural Fire Starters for Campfires Firepit Fireplaces BBQ Wood Stoves | Easy Ignition w/Just 2 Sticks | Camping Essentials by Billy Buckskin (10lb Box)
- Price
- $33.28
- Rating
- 4.7/5
- Reviews
- 8,626
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
0%
- Duraflame84%
- Pine Mountain8%
- BILLY BUCKSKIN HOME & BEAUTY5%
- duraflame3%
- Open — no brand owns it (0%)
Demand
Starter Logs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 11.8×
Search terms
Top Starter Logs search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- duraflame fire logs294K/yr
- fire logs160K/yr
- duraflame120K/yr
- fire logs for outdoor fire pit27K/yr
- fireplace logs72K/yr
- fire log43K/yr
- logs28K/yr
- fire starter logs40K/yr
- duraflame logs44K/yr
- wood logs15K/yr
Reviews and returns
What reviews say buyers love and hate about Starter Logs
We read the reviews and the return reasons for every product selling here.
“Black smoke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Starter Logs questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









