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Stanley Straw Cover Pink

Fail

Shoppers spend an estimated $33K a year here, so Stanley Straw Cover Pink is a Fail.

Flapen Score
42
42 / 100
Ranks 5,499 of 8,101 Sports & Outdoors niches · −5 vs the category median of 47
Market size
$33K/yr198K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
35%top-5 click share · 27 brands · 47 sellers

Flapen Score

Stanley Straw Cover Pink against its category

The dotted line is the Sports & Outdoors average. Past it, Stanley Straw Cover Pink is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Straw Cover Pink market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Straw Cover Pink 198K times last year and spent an estimated $33K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 198K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
198K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
1.9%
Market size, estimated
$33Ka year
Peak month
December3.3× the quietest month
Top search term
pink stanley cup accessories102K searches a year

02 · Price

A sale here is worth $8.83.

Listings sell for $8.83 on average, from $3.73 to $41.08. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.83 that is $0 to $883 a year per listing.

Average price
$8.83under the $15 to $100 sweet spot
Price range
$3.73–$41.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$883
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #1,461 within Sports Water Bottle Accessories. It carries 5,149 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#1,461in Sports Water Bottle Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,149per listing
Listings tracked
48

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Stanley Straw Cover Pink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

27 falling

Sellers

47

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

35%

Top 20: 72%

Open market

31%

  • Brand 116%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Stanley Straw Cover Pink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Stanley Straw Cover Pink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink stanley cup accessories102K/yr
  • stanley cup accessories pink47K/yr
  • pink straw topper24K/yr
  • stanley straw cover pink11K/yr
  • pink straw cover3K/yr
  • stanley cup straw cover pink5K/yr
  • pink stanley straw cover4K/yr
  • straw cover pink2K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Straw Cover Pink

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stanley Straw Cover Pink questions

Answered from the same tracked data.