Stanley Strap

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months

122K

Growth, 90 days vs prior 90

-4.3%

Conversion, latest week

2.0%

Market size, estimated

$54Ka year

Peak month

December1.5× the quietest month

Top search term

stanley strap26K searches a year

Listings sell for $22.43 on average, from $8.54 to $43.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.43 that is $0 to $2K a year per listing.

Average price

$22.43inside the $15 to $100 sweet spot

Price range

$8.54–$43.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.0%of orders · Amazon United States median 2.1%

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #233 within Sports Water Bottle Accessories. It carries 1,715 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

59%

Prime listings

94%

Out of stock, average day

5.3%

Average rank

#233in Sports Water Bottle Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,715per listing

Listings tracked

17

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months