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Stanley Iceflow Straw

Fail

The top 5 brands take 98% of clicks, so Stanley Iceflow Straw is a Fail.

Flapen Score
44
44 / 100
Ranks 4,936 of 8,101 Sports & Outdoors niches · −3 vs the category median of 47
Market size
$182K/yr236K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
40%top-5 click share · 7 brands · 50 sellers

Flapen Score

Stanley Iceflow Straw against its category

The dotted line is the Sports & Outdoors average. Past it, Stanley Iceflow Straw is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Iceflow Straw market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Iceflow Straw 236K times last year and spent an estimated $182K. The top 5 brands take 98% of clicks. Demand peaks in Jul–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $182K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
2.6%
Market size, estimated
$182Ka year
Peak month
July2.8× the quietest month
Top search term
stanley iceflow flip straw50K searches a year

02 · Price

A sale here is worth $29.08.

Listings sell for $29.08 on average, from $5.65 to $56.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $29.08 that is $0 to $3K a year per listing.

Average price
$29.08inside the $15 to $100 sweet spot
Price range
$5.65–$56.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #133 within Sports Water Bottles. It carries 20,365 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#133in Sports Water Bottles
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
20,365per listing
Listings tracked
43

04 · Newcomers

7 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
7Amazon's first-year sales bar
Average brand age
26 months

Products

Top Stanley Iceflow Straw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

50

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

40%

Top 20: 80%

Open market

1%

  • Brand 183%
  • Brand 210%
  • Brand 32%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Stanley Iceflow Straw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jul, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Stanley Iceflow Straw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley iceflow flip straw50K/yr
  • stanley iceflow 2.028K/yr
  • stanley protour 40 oz27K/yr
  • stanley 40 oz flip straw14K/yr
  • stanley flip straw replacement13K/yr
  • stanley flip straw tumbler 40 oz10K/yr
  • stanley cup 40 oz flip straw8K/yr
  • stanley iceflow 30 oz16K/yr
  • stanley iceflow bottle7K/yr
  • stanley flip straw 40 oz8K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Iceflow Straw

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
2.7%of orders come back
“Too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Stanley Iceflow Straw questions

Answered from the same tracked data.