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Stanley Cup Holder with Strap

Fail

Buyers convert on only 1.3% of searches, so Stanley Cup Holder with Strap is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$134K/yr533K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
46%top-5 click share · 24 brands · 53 sellers

Flapen Score

Stanley Cup Holder with Strap against its category

The dotted line is the Sports & Outdoors average. Past it, Stanley Cup Holder with Strap is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanley Cup Holder with Strap market on Amazon at a glance

Shoppers on Amazon United States searched for Stanley Cup Holder with Strap 533K times last year and spent an estimated $134K. The top 5 brands take 62% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 533K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
533K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
1.3%
Market size, estimated
$134Ka year
Top search term
stanley cup holder with strap62K searches a year

02 · Price

A sale here is worth $19.54.

Listings sell for $19.54 on average, from $7.05 to $60.54. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.54 that is $2K to $5K a year per listing.

Average price
$19.54inside the $15 to $100 sweet spot
Price range
$7.05–$60.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #241 within Sports Water Bottle Accessories. It carries 1,401 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#241in Sports Water Bottle Accessories
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,401per listing
Listings tracked
43

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
25 months

Products

Top Stanley Cup Holder with Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

53

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

46%

Top 20: 80%

Open market

32%

  • Brand 116%
  • Brand 215%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 66%

Demand

Stanley Cup Holder with Strap search demand

Weekly searches over the year. Pick a range.

12K8KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Stanley Cup Holder with Strap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stanley cup holder with strap62K/yr
  • stanley cup bag59K/yr
  • tumbler carrier33K/yr
  • stanley holder with strap37K/yr
  • tumbler holder with strap29K/yr
  • stanley carrier35K/yr
  • tumbler bag32K/yr
  • stanley cup carrier34K/yr
  • stanley cup carry strap19K/yr
  • tumbler carrier with strap26K/yr

Reviews and returns

What reviews say buyers love and hate about Stanley Cup Holder with Strap

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Strap/String Quality”
3.9%of orders come back
“Damaged strap”
A buyer, on “Strap/String Quality”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Stanley Cup Holder with Strap questions

Answered from the same tracked data.