Stanley 20 Oz Straw

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $138K a year.

Searches, last 12 months

114K

Growth, 90 days vs prior 90

-7.0%

Conversion, latest week

7.3%

Market size, estimated

$138Ka year

Peak month

July1.5× the quietest month

Top search term

stanley 20 oz flip straw17K searches a year

Listings sell for $16.56 on average, from $3.96 to $33.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.56 that is $4K to $8K a year per listing.

Average price

$16.56inside the $15 to $100 sweet spot

Price range

$3.96–$33.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

2.8%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #219 within Sports Water Bottles. It carries 18,590 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#219in Sports Water Bottles

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

18,590per listing

Listings tracked

19

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months