Skip to content

Stanford Sweatshirt

Fail

An estimated 15.9% of orders come back, so Stanford Sweatshirt is a Fail.

Flapen Score
26
26 / 100
Ranks 7,892 of 8,101 Sports & Outdoors niches · −21 vs the category median of 47
Market size
$5K/yr37K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
49%top-5 click share · 9 brands · 7 sellers

Flapen Score

Stanford Sweatshirt against its category

The dotted line is the Sports & Outdoors average. Past it, Stanford Sweatshirt is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stanford Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Stanford Sweatshirt 37K times last year and spent an estimated $5K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
0.4%
Market size, estimated
$5Ka year
Peak month
December5.1× the quietest month
Top search term
stanford sweatshirt23K searches a year

02 · Price

A sale here is worth $39.72.

Listings sell for $39.72 on average, from $21.59 to $49.85. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $39.72 that is $0 to $4K a year per listing.

Average price
$39.72inside the $15 to $100 sweet spot
Price range
$21.59–$49.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
15.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 22.1% of listings are out of stock. The average listing ranks #3,442 within Sweatshirts & Hoodies. It carries 4,853 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
89%
Out of stock, average day
22.1%
Average rank
#3,442in Sweatshirts & Hoodies
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
4,853per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Stanford Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

7

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

49%

Top 20: 91%

Open market

3%

  • Brand 129%
  • Brand 222%
  • Brand 318%
  • Brand 417%
  • Brand 59%
  • Brand 63%
  • Open — no brand owns it (3 brands, 3%)

Demand

Stanford Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Reviews and returns

What reviews say buyers love and hate about Stanford Sweatshirt

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Quality-Overall”
100%of negative reviews mention “Size-Overall”
15.9%of orders come back
“It would have been too short if I didnt”
A buyer, on “Size-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Stanford Sweatshirt questions

Answered from the same tracked data.