Stairmaster
FailProducts sell for $574.77 on average, outside the sweet spot, so Stairmaster is a Fail.
- Flapen Score
- 48 / 100Top 46% of 8,101 Sports & Outdoors niches · +1 vs the category median of 4748
- Market size
- $3.5M/yr1.3M searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 47%top-5 click share · 21 brands · 35 sellers
Flapen Score
Stairmaster against its category
The dotted line is the Sports & Outdoors average. Past it, Stairmaster is stronger. Inside it, weaker.
Market
The Stairmaster market on Amazon at a glance
Shoppers on Amazon United States searched for Stairmaster 1.3M times last year and spent an estimated $3.5M. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $3.5Ma year
- Peak month
- January2.0× the quietest month
- Top search term
- stairmaster568K searches a year
02 · Price
A sale here is worth $574.77.
Listings sell for $574.77 on average, from $48.38 to $1677.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $574.77 that is $57K to $144K a year per listing.
- Average price
- $574.77above the $15 to $100 sweet spot
- Price range
- $48.38–$1677.75
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $57K–$144K
- Returns
- 3.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
94% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 20.6% of listings are out of stock. The average listing ranks #87 within Cardio Training. It carries 1,540 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 50%
- Out of stock, average day
- 20.6%
- Average rank
- #87in Cardio Training
- Average rating
- 4.11 starsAmazon United States average 4.42 stars
- Average reviews
- 1,540per listing
- Listings tracked
- 36
04 · Newcomers
12 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Stairmaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EFFICRAFT Commercial 90% Pre-Assembled White Stair Master
- Price
- $1442.32
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 9mo ago

EFFICRAFT Stairmaster Machine with LED Screen Commercial Grade Stair Climber 15 Speed Levels Stair Master for Exercise at Home 15-188 Steps/Min White Iron Shell
- Price
- $1454.12
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago

Fitvids Stair Stepper Machine Commercial Grade Stair Climber with 15 Resistance Levels Continuous Stair Stepping Machine for Cardio and Lower Body Workouts LED Screen Exercise Machine for Home Gym
- Price
- $1304.16
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 9mo ago

YOLEO Adjustable Resistance Stair Steppers for Exercise at Home Folding Cardio Stairmaster with 3 Workout Modes & Oversized Pedal 90% Pre-Assembled Stair Climber with Handlebar for Full Body Workout
- Price
- $176.49
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago

YOLEO Magnetic Stair Stepper for Exercise at Home 16-Level Adjustable Resistance Up to 130LB Folding Cardio Stairmaster with 28Extended Stride&Low Noise Stair Climber with HR Sensor for Full Body
- Price
- $323.71
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 10mo ago
Trending
estimated 90-day click momentum
YOLEO Magnetic Stair Stepper for Exercise at Home 16-Level Adjustable Resistance Up to 130LB Folding Cardio Stairmaster with 28Extended Stride&Low Noise Stair Climber with HR Sensor for Full Body
- Price
- $323.71
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 10mo ago

EFFICRAFT Commercial 90% Pre-Assembled White Stair Master
- Price
- $1442.32
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 9mo ago

EFFICRAFT Commercial 90% Pre-Assembled Stair Master
- Price
- $1314.14
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago

YOLEO Adjustable Resistance Stair Steppers for Exercise at Home Folding Cardio Stairmaster with 3 Workout Modes & Oversized Pedal 90% Pre-Assembled Stair Climber with Handlebar for Full Body Workout
- Price
- $176.49
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 1y ago

Relife Stair Stepper Vertical Climber Exercise Machine for Home Gym Stair Climber with 4 Metal Guide Rails Folding Step Fitness Machines Cardio Workout Machine 5-Level Heights 2026 Newer Version
- Price
- $138.88
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 6mo ago
Newest
by launch date
Stair Steppers for Exercise at Home Folding Vertical Stair Stepper Climber Full-Body Cardio Machine with Adjustable Handles Steel Frame & Digital Monitor (White-Purple Home)
- Price
- $89.26
- Rating
- 3.7/5
- Reviews
- 58
- Age
- 4mo ago

Relife Stair Stepper Vertical Climber Exercise Machine for Home Gym Stair Climber with 4 Metal Guide Rails Folding Step Fitness Machines Cardio Workout Machine 5-Level Heights 2026 Newer Version
- Price
- $138.88
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 6mo ago

EFFICRAFT Commercial 90% Pre-Assembled Stair Master
- Price
- $1314.14
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 8mo ago

ZCMHAXJ Foldable Stair Stepper for Home Adjustable Stair Climber with 4 Heights & 3 Angles Compact Folding Vertical Stair Master for Exercise at Home for Full-Body Workout
- Price
- $75.82
- Rating
- 3.6/5
- Reviews
- 55
- Age
- 8mo ago

Fitvids Stair Stepper Machine Commercial Grade Stair Climber with 15 Resistance Levels Continuous Stair Stepping Machine for Cardio and Lower Body Workouts LED Screen Exercise Machine for Home Gym
- Price
- $1304.16
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
35
Est. top-5 brand share
74%
Top 20: 99%
Est. top-5 click share
47%
Top 20: 86%
Open market
22%
- Efficraft31%
- YOLEO17%
- Fitvids11%
- Sunny Health & Fitness10%
- PJ PINJIAN5%
- MERACH4%
Demand
Stairmaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 2.0×
Search terms
Top Stairmaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- stairmaster568K/yr
- stair master294K/yr
- climber workout machine55K/yr
- climber43K/yr
- merach stair stepper61K/yr
- stair climber exercise machine33K/yr
- vertical climber40K/yr
- stairmaster machine33K/yr
- folding vertical stair stepper36K/yr
- maxi climber26K/yr
Reviews and returns
What reviews say buyers love and hate about Stairmaster
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stairmaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









