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Stainless Steel Toddler Water Bottle

Fail

The top 5 brands take 100% of clicks, so Stainless Steel Toddler Water Bottle is a Fail.

Flapen Score
41
41 / 100
Ranks 5,763 of 8,101 Sports & Outdoors niches · −6 vs the category median of 47
Market size
$466K/yr1.0M searches / yr
90-day growth
+23.4%search demand this quarter
Competition
67%top-5 click share · 5 brands · 514 sellers

Flapen Score

Stainless Steel Toddler Water Bottle against its category

The dotted line is the Sports & Outdoors average. Past it, Stainless Steel Toddler Water Bottle is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Stainless Steel Toddler Water Bottle market on Amazon at a glance

Shoppers on Amazon United States searched for Stainless Steel Toddler Water Bottle 1.0M times last year and spent an estimated $466K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $466K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
1.7%
Market size, estimated
$466Ka year
Peak month
August2.5× the quietest month
Top search term
yeti kids water bottle316K searches a year

02 · Price

A sale here is worth $26.41.

Listings sell for $26.41 on average, from $19.79 to $31.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $26.41 that is $26K to $33K a year per listing.

Average price
$26.41inside the $15 to $100 sweet spot
Price range
$19.79–$31.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$26K–$33K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #128 within Sports Water Bottles. It carries 24,464 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#128in Sports Water Bottles
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
24,464per listing
Listings tracked
21

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Stainless Steel Toddler Water Bottle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

514

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

0%

  • Brand 178%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Stainless Steel Toddler Water Bottle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.5×

Search terms

Top Stainless Steel Toddler Water Bottle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yeti kids water bottle316K/yr
  • klean kanteen kids91K/yr
  • yeti kids87K/yr
  • kids yeti79K/yr
  • kids yeti water bottles83K/yr
  • hydroflask kids65K/yr
  • yeti 12 oz54K/yr
  • hydro flask kids47K/yr
  • yeti rambler jr24K/yr
  • yeti 12 oz tumbler28K/yr

Reviews and returns

What reviews say buyers love and hate about Stainless Steel Toddler Water Bottle

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Leak-Proof”
2.6%of orders come back
“Not leakproof”
A buyer, on “Leak-Proof”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Stainless Steel Toddler Water Bottle questions

Answered from the same tracked data.