Is stadium blanket profitable to sell on Amazon United States?

The niche generates $57K/yr across 64 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (49/100).

How competitive is the stadium blanket niche?

43 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in stadium blanket?

Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.9%.

When does demand for stadium blanket peak?

Demand peaks in Apr–Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.

What does it cost to enter the stadium blanket niche?

Listings span $8.71–$151.64; the average listing price is $31.95 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.

stadium blanket

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$31.95

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Good$8.71–$151.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.9%

return rate — above 5% kills the launch gate

Review moat

Okay1,632.7

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$57K

$57K/yr · 127K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, stadium blanket is a $57K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Apr–Sep–Oct–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

stadium blanket market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $80K–$96K; units × avg price
Conversion rate: 1.4%
Avg BSR: #294
Page quality: 0%
Prime: 97%
Sponsored: 94%
Out of stock: 2.6%
Avg brand age: 37 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

43%

Top 20: 83%

Top-5 click share

29%

Top 20: 68%

Open market

52%

Tirrinia14%
KawaGebo Kamp12%
Catalonia6%
Nautica6%
BRAWNTIDE6%
JOYLAMA5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.

Peak months: Apr, Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.2×

Open Trend

Top stadium blanket search terms

boat blanket14K/yr +190.3%1.5% conv.
sports blanket35K/yr -14.8%1.3% conv.
stadium blankets waterproof windproof35K/yr -16.3%1.6% conv.
rain blanket4K/yr +101.4%1.4% conv.
blanket for sports games3K/yr +34.0%1.2% conv.
waterproof sports blanket5K/yr -1.6%2.0% conv.
sport blanket5K/yr -12.0%1.5% conv.
soccer blanket outdoor4K/yr +7.8%0.6% conv.
boat blankets for on the boat3K/yr +44.9%2.2% conv.
sports blankets6K/yr -34.3%0.1% conv.

All search terms

Top stadium blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KawaGebo Kamp Large Waterproof Outdoor Picnic Blanket 80x 58

KawaGebo Kamp$27.554.6★258 rev

Tirrinia Large Waterproof Outdoor Blanket Soft Warm Windproof Stadium Blanket with Sherpa Fleece and Foldable for Outdoor Sport Baseball Football Beach Concerts Car 51 X 59

Tirrinia$25.394.7★1,728 rev

Tirrinia Waterproof Outdoor Blanket with Sherpa Lining Windproof Triple Layers Warm Comfy Foldable for Camping Stadium Sports Picnic Grass Concerts Pet 51X 59 - Machine Washable

Tirrinia$27.054.6★2,790 rev

Catalonia Waterproof Stadium Blanket Windproof Wearable Poncho for Football Sideline & Sports Events for Fans Portable Durable Outdoor Blanket for Camping & Tailgating

Catalonia$26.634.4★328 rev

Nautica - Fleece Throw Blanket for Couch 50x60 Ultra Soft Plush Micro Flannel Throw Lightweight Warm Cozy Blanket Americana Decor Perfect for Sofa Bed Living Room (Awning Stripe Blue)

Nautica$15.374.8★587 rev

Newest

by launch date

Tikroom Large Waterproof Outdoor Camping Blanket 80 x 58 inch

Tikroom$22.4480 rev

5mo ago

sowwon Waterproof Outdoor Blanket 62x51 Sherpa Fleece 300GSM Black

sowwon$25.34213 rev

6mo ago

STOVER Large Waterproof Outdoor Stadium Blanket- Extra Thick Soft Fleece Camping Blanket for Travel Picnics Sports Dogs- 79x55 Warm Windproof Sand-proof Lightweight Packable (Game Day Orange)

STOVER$38.50147 rev

11mo ago

BEDELITE Waterproof Packable Lightweight Camping Blanket

BEDELITE$24.0986 rev

1y ago

HonyQiShuo Outdoor Waterproof Camping Blanket Foldable Picnic Blanket

HonyQiShuo$22.5567 rev

1y ago

What buyers say about stadium blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel12%

“Soft inside”

Quality-Overall11%

“Seems well made”

Warmth10%

“It keeps me warm”

Size-Overall8%

“Good size”

Water Resistance7%

“Great size and waterproof”

Weight Light6%

“Vibrant and lightweight”

Value For Money5%

“Fantastic price”

Comfort-Overall4%

“Lovely and comfortable”

Ease Of Use4%

“easy to fold”

Color4%

“The colors are vibrant”

What buyers complain about

Thickness13%

“It isn't as thick as I had originally thought”

Size-Overall9%

“It is huge”

Quality-Overall6%

“Bad quality”

Color4%

“Its not a pretty color”

Advertised Vs Actual Product4%

“Not what's pictured”

Smell4%

“Chemical smell”

Material Quality3%

“Cheap material, lousy product”

Weight Heavy2%

“Not as heavy as expected”

Ease Of Use2%

“Its kind of hard to close it *just* right”

Noise Level2%

“Thin and noisy”

Top return reasons

Size-Overall26%

Material Quality14%

Color10%

Thin10%

Value For Money7%

Advertised Vs Actual Product6%

Quality-Overall4%

Thickness3%

Water Resistance2%

Functionality-Overall2%

Common questions

Is stadium blanket profitable to sell on Amazon United States?: The niche generates $57K/yr across 64 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Skip it (49/100).
How competitive is the stadium blanket niche?: 43 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in stadium blanket?: Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 2.9%.
When does demand for stadium blanket peak?: Demand peaks in Apr–Sep–Oct–Nov–Dec; the busiest month runs 5.2× the quietest.
What does it cost to enter the stadium blanket niche?: Listings span $8.71–$151.64; the average listing price is $31.95 (sweet spot $15–$100). The average incumbent carries 1,633 reviews — the moat a new listing must climb.