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St Louis Cardinals Hat

Fail

The top 5 brands take 94% of clicks, so St Louis Cardinals Hat is a Fail.

Flapen Score
47
47 / 100
Ranks 4,037 of 8,101 Sports & Outdoors niches · on the category median
Market size
$140K/yr254K searches / yr
90-day growth
+26.3%search demand this quarter
Competition
40%top-5 click share · 11 brands · 55 sellers

Flapen Score

St Louis Cardinals Hat against its category

The dotted line is the Sports & Outdoors average. Past it, St Louis Cardinals Hat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Louis Cardinals Hat market on Amazon at a glance

Shoppers on Amazon United States searched for St Louis Cardinals Hat 254K times last year and spent an estimated $140K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Apr–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +26.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
+26.3%
Conversion, latest week
1.8%
Market size, estimated
$140Ka year
Peak month
December3.1× the quietest month
Top search term
st louis cardinals hat99K searches a year

02 · Price

A sale here is worth $30.54.

Listings sell for $30.54 on average, from $16.96 to $40.82. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $30.54 that is $0 to $3K a year per listing.

Average price
$30.54inside the $15 to $100 sweet spot
Price range
$16.96–$40.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

15% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 24.7% of listings are out of stock. The average listing ranks #3,934 within Clothing Accessories. It carries 933 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
83%
Out of stock, average day
24.7%
Average rank
#3,934in Clothing Accessories
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
933per listing
Listings tracked
46

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top St Louis Cardinals Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

55

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

40%

Top 20: 75%

Open market

4%

  • Brand 161%
  • Brand 215%
  • Brand 313%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

St Louis Cardinals Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Dec · busiest ÷ quietest = 3.1×

Search terms

Top St Louis Cardinals Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st louis cardinals hat99K/yr
  • stl cardinals hat29K/yr
  • cardinals hat38K/yr
  • st. louis cardinals hat13K/yr
  • arizona cardinals hat28K/yr
  • stl hat12K/yr
  • cardinals baseball hat9K/yr
  • saint louis cardinals hat6K/yr
  • st louis hat6K/yr
  • cardinal hat6K/yr

Reviews and returns

What reviews say buyers love and hate about St Louis Cardinals Hat

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Terrible fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common St Louis Cardinals Hat questions

Answered from the same tracked data.