st louis blues shirt
Skip itSoft demand (-75.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great116.73avg incumbent reviews — the moat a new listing must climb
Avg price
Great$51.27avg listing price — sweet spot $15–$100
Price range
Good$19.03–$129.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 53K searches
Growth
Bad-75.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, st louis blues shirt is a $15K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 29/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
st louis blues shirt market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $26K–$38K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #30,560
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 67%
- Out of stock
- 9.4%
- Avg brand age
- 45 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
10
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
6%
- Mitchell & Ness49%
- St. Louis Blues15%
- Calhoun10%
- AMERICAN NEEDLE10%
- Fanatics6%
- Blue 844%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — -75.1% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 12.9×
Top st louis blues shirt search terms
- st louis blues shirt12K/yr
- st louis blues jersey12K/yr
- stl blues shirt4K/yr
- st louis blues hoodie12K/yr
- st louis blues sweatshirt13K/yr
Top st louis blues shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Large Regular Regular Blue)
Mitchell & Ness$128.275.0★1 rev
Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Medium Regular Regular Blue)
Mitchell & Ness$127.235.0★1 rev
Fanatics Youth St. Louis Blues Home Breakaway Jersey Size L/XL Ages 12-18 Years NHL Licensed Hockey Jersey
Fanatics$56.974.5★10 rev
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (St. Louis Blues Large/X-Large)
Calhoun$25.544.5★338 rev
AMERICAN NEEDLE St. Louis Blues Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Royal (23020A-SLB-CRRY)
AMERICAN NEEDLE$37.484.7★100 rev
Newest
by launch date
St. Louis Blues Power Play NHL Officially Licensed Performance Polo Shirt
St. Louis Blues$34.813 rev
Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Large Regular Regular Blue)
Mitchell & Ness$128.271 rev
Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Medium Regular Regular Blue)
Mitchell & Ness$127.231 rev
Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha X-Large Regular Regular Blue)
Mitchell & Ness$129.951 rev
St. Louis Blues Icon Officially Licensed T-Shirt
St. Louis Blues$27.953 rev
Trending
90-day click momentumBrett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Medium Regular Regular Blue)
Mitchell & Ness$127.235.0★
Brett Hull St. Louis Blues 1995/96 Power Play Mens Jersey (US Alpha Large Regular Regular Blue)
Mitchell & Ness$128.275.0★
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (St. Louis Blues Large/X-Large)
Calhoun$25.544.5★
St. Louis Blues Icon Officially Licensed T-Shirt
St. Louis Blues$27.953.9★
St. Louis Blues Power Play NHL Officially Licensed Performance Polo Shirt
St. Louis Blues$34.815.0★
What buyers say about st louis blues shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“Very nice and we made”
“is a good thickness”
Top return reasons
Common questions
- Is st louis blues shirt profitable to sell on Amazon United States?
- The niche generates $15K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -75.1%. Flapen's verdict: Skip it (29/100).
- How competitive is the st louis blues shirt niche?
- 8 brands and 10 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 90% of demand.
- When does demand for st louis blues shirt peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 12.9× the quietest.
- What does it cost to enter the st louis blues shirt niche?
- Listings span $19.03–$129.95; the average listing price is $51.27 (sweet spot $15–$100). The average incumbent carries 117 reviews — the moat a new listing must climb.