st louis blues
Skip itSoft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.03avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$9.76–$50.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great496.85avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 143K searches
Growth
Bad-55.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, st louis blues is a $45K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
st louis blues market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $55K–$66K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #954
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 18.3%
- Avg brand age
- 61 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
13%
- AMERICAN NEEDLE47%
- Northwest14%
- SOAR8%
- Rico Industries8%
- Legends Never Die5%
- Masterpieces4%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -55.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.5×
Top st louis blues search terms
- st louis blues69K/yr
- st. louis blues18K/yr
- stl blues15K/yr
- saint louis blues6K/yr
- st louis blues gifts7K/yr
- blues hockey10K/yr
- st louis blues merch8K/yr
- st louis blues apparel6K/yr
- blues hockey merch5K/yr
Top st louis blues products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AMERICAN NEEDLE St. Louis Blues Officially Licensed NHL Burnett Adjustable Snapback Baseball Hat Cream/Royal (23020A-SLB-CRRY)
AMERICAN NEEDLE$37.484.7★100 rev
AMERICAN NEEDLE St. Louis Blues Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-SLB)
AMERICAN NEEDLE$29.644.7★2,427 rev
Northwest Officially Licensed St. Louis Blues NHL Team Throw Blanket 4660 Licensed Microfiber Throw with Hockey Logos for Fans Dorms Game Day Couches & Fan Caves
Northwest$27.354.5★261 rev
Legends Never Die St. Louis Blues Stanley Cup Champion 2018-19 Collectible | Framed Photo Collage Wall Art Dcor - 12 x 15
Legends Never Die$50.934.9★99 rev
Northwest NHL St. Louis Blues Zone Read Beach Towel Cotton Polyester Blend Lightweight Bath Pool Swim Travel Fan Gear 30 x 60 Inch
Northwest$19.404.6★2,395 rev
Newest
by launch date
SOCKJAR Funny Hockey Socks - Perfect Gifts for Men & Boys - Field Sport Socks - Christmas Stocking Stuffers Cool Stuff For Boys Guys Dad
SOCKJAR$9.76146 rev
St. Louis Blues NHL Officially Licensed Short Sleeve Performance Polo Floral Large
Blue 84$23.7353 rev
Simple Modern Officially Licensed NHL St. Louis Blues 30 oz Tumbler with Flip Lid and Straws | Hockey Insulated Cup Stainless Steel | Gifts for Men Women | Trek Collection | St. Louis Blues
Simple Modern$34.86247 rev
SOAR NHL LED Ambience Light Box: Elevate Your Space with Officially Licensed Wall Dcor St. Louis Blues
SOAR$10.2483 rev
Rico Industries NHL Hockey St. Louis Blues Royal Speckle 12oz Laser Engraved Campfire Mug
Rico Industries$17.56270 rev
Trending
90-day click momentum
Northwest St. Louis Blues 30 x 60 inch Beach Towel Puzzle Design
Northwest$13.374.3★
St. Louis Blues NHL Officially Licensed Short Sleeve Performance Polo Floral Large
Blue 84$23.734.3★
Calhoun NHL Surf & Skate Womens Oversize Drop Shoulder Crop T-Shirt The Sunset Collection (St. Louis Blues Large/X-Large)
Calhoun$25.544.5★
SOAR NHL LED Ambience Light Box: Elevate Your Space with Officially Licensed Wall Dcor St. Louis Blues
SOAR$10.244.6★
AMERICAN NEEDLE St. Louis Blues Unisex Blue Line Officially Licensed NHL National Hockey League Team Baseball Hat Adjustable Buckle Strap Dad Cap (40742A-SLB)
AMERICAN NEEDLE$29.644.7★
What buyers say about st louis blues
What buyers praise and complain about, mined from review topics.What buyers love
“Good fit”
“Great value”
“Good quality cards”
“Cute gift”
“Very colorful”
“So fun”
“Nice heavy mug”
“Item is exactly as described”
“is a good thickness”
What buyers complain about
“Little small”
“Thin”
“ruined after one use”
Top return reasons
Common questions
- Is st louis blues profitable to sell on Amazon United States?
- The niche generates $45K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -55.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the st louis blues niche?
- 13 brands and 19 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in st louis blues?
- Top complaints mined from reviews: Size-Overall, Thin, Durability. The return rate is 1.5%.
- When does demand for st louis blues peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 10.5× the quietest.
- What does it cost to enter the st louis blues niche?
- Listings span $9.76–$50.93; the average listing price is $22.03 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.