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St Johns University Apparel

Fail

Demand is soft, at -86.6% this quarter, so St Johns University Apparel is a Fail.

Flapen Score
30
30 / 100
Ranks 7,634 of 8,101 Sports & Outdoors niches · −17 vs the category median of 47
Market size
$17K/yr50K searches / yr
90-day growth
-86.6%search demand this quarter
Competition
54%top-5 click share · 6 brands · 5 sellers

Flapen Score

St Johns University Apparel against its category

The dotted line is the Sports & Outdoors average. Past it, St Johns University Apparel is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The St Johns University Apparel market on Amazon at a glance

Shoppers on Amazon United States searched for St Johns University Apparel 50K times last year and spent an estimated $17K. The top 5 brands take 99% of clicks. Demand peaks in Feb–Mar–Dec. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -86.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-86.6%
Conversion, latest week
1.4%
Market size, estimated
$17Ka year
Peak month
March27.7× the quietest month
Top search term
st johns university apparel12K searches a year

02 · Price

A sale here is worth $24.63.

Listings sell for $24.63 on average, from $15.84 to $59.86. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 250 to 500 of them. At $24.63 that is $6K to $12K a year per listing.

Average price
$24.63inside the $15 to $100 sweet spot
Price range
$15.84–$59.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
250–500
Revenue per listing a year
$6K–$12K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,491 within T-Shirts. It carries 637 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#3,491in T-Shirts
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
637per listing
Listings tracked
27

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top St Johns University Apparel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

5

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

0%

  • Brand 154%
  • Brand 222%
  • Brand 319%
  • Brand 42%
  • Brand 52%
  • Brand 61%

Demand

St Johns University Apparel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Dec · busiest ÷ quietest = 27.7×

Search terms

Top St Johns University Apparel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st johns university apparel12K/yr
  • st johns red storm apparel6K/yr
  • st johns basketball apparel20K/yr
  • st. johns university apparel5K/yr
  • st johns basketball6K/yr

Reviews and returns

What reviews say buyers love and hate about St Johns University Apparel

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Size-Overall”
50%of negative reviews mention “Print Quality”
5.3%of orders come back
“Imprint on shirt was inferior and sketchy”
A buyer, on “Print Quality”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common St Johns University Apparel questions

Answered from the same tracked data.