squid industries
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$51.53avg listing price — sweet spot $15–$100
Review moat
Great302.46avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Good$7.99–$137.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay$102K$102K/yr · 207K searches
Growth
Bad-15.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, squid industries is a $102K/yr Amazon United States market (207K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
squid industries market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $103K–$129K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #1,234
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 37%
- Out of stock
- 23.6%
- Avg brand age
- 42 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
37%
Top 20: 83%
Open market
9%
- Nabalis56%
- Squid Industries14%
- Niaspi8%
- Yeelong7%
- KEEDAS3%
- P-Line3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×
Top squid industries search terms
- nabalis79K/yr
- squid industries24K/yr
- squiddy balisong20K/yr
- nabalis vulp13K/yr
- nabalis canyon12K/yr
- nabalis balisong19K/yr
- squiddy10K/yr
- vulp10K/yr
- squid industries balisong13K/yr
- squid industries butterfly knife trainer4K/yr
Top squid industries products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer
Nabalis$40.084.5★201 rev
Squid Industries Plastic Squiddy Trainer Lightweight and Rounded Edge Safe Flipping Practice Tool for Beginners
Squid Industries$55.554.4★3 rev
Niaspi 3Pcs 16G Double Ball Staple Surface Piercing Barbell G23 Titanium 8-14mm Surface Barbell Externally Threaded Surface Piercing Jewelry (12mm)
Niaspi$10.244.1★47 rev
Nabalis Cheese Butterfly Knife Balisong Trainer 7075 Aluminum 420C Blade Material Teflon-Coated Public-Friendly Metal Trainer
Nabalis$74.584.7★87 rev
Nabalis Canyon Balisong Trainer Butterfly Knife Balisong With Stainless Steel Handle & Blade Balisong Trainer Unsharpened for Practicing Flipping Blunt Practice No Edge Tool
Nabalis$39.994.7★227 rev
Newest
by launch date
Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer
Nabalis$46.07201 rev
Nabalis Crescent -Balisong Trainer Butterfly Knife
Nabalis$75.935 rev
Nabalis x Seongbae Cat Trainer Butterfly Knife Balisong Channel Design Teflon Coated 7075 Aluminum Lightweight Balanced and Fun
Nabalis$74.569 rev
Nabalis G10 Spaner Ultra-Butterfly Knife Balisong Trainer - Folding Knife Unsharpened - for Practicing Flipping Blunt Practice No Edge Tool Lightweight Ball Bearing CNC Durable Crowbar Tool
Nabalis$25.635 rev
Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer
Nabalis$45.98201 rev
Trending
90-day click momentum
JOERICA 6 Pcs 14G Clicker Belly Button Ring for Women 316L Surgical Steel Butterfly Snake Evil Eye Heart CZ Opal Dangle Belly Button Rings Simple Reverse Navel Rings Body Belly Piercing Jewelry S 1
JOERICA$16.914.1★
Nabalis Impulse Butterfly Knife Balisong Trainer for Practicing Flipping Blunt Practice No Edge ToolLightweightPublic-Friendly Metal Trainer
Nabalis$46.074.5★
D.Bella 16G Surgical Steel Nose Septum Horseshoe Hoop Eyebrow Lip Navel Belly Nipple Piercing Ring 10mm Helix Tragus Daith Rook Earrings w Replacement Spikes
D.Bella$7.994.3★
Nabalis Crescent -Balisong Trainer Butterfly Knife
Nabalis$75.934.8★
Yeelong 12mm Belly Button Rings Surgical Steel Belly Rings Diamond Belly Piercing Navel Rings for Women
Yeelong$10.184.4★
What buyers say about squid industries
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Cheap price”
“This is definitely beginner-friendly”
“It is the perfect weight”
“feels buttery smooth and is perfect”
“Super durable and super easy to hold”
“super fun i have had it for the bast 2 months”
“the grip is pretty good”
“makes the most satisfying noise”
“Better than I expected”
What buyers complain about
“Broke the first day”
“low quality, hard to unclasp”
“To small”
“Heavy and bulky”
“Very loud”
“$20 for this toy is crazy”
“also the tool it was broken so I had to use my fingers”
“i cant catch the handle even if slow”
“To lightweight”
“Not sharp so good for practice”
Top return reasons
Common questions
- Is squid industries profitable to sell on Amazon United States?
- The niche generates $102K/yr across 41 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the squid industries niche?
- 13 brands and 21 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in squid industries?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.9%.
- When does demand for squid industries peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the squid industries niche?
- Listings span $7.99–$137.55; the average listing price is $51.53 (sweet spot $15–$100). The average incumbent carries 302 reviews — the moat a new listing must climb.