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Squat Wedge

Fail

Demand is soft, at -6.9% this quarter, so Squat Wedge is a Fail.

Flapen Score
49
49 / 100
Top 43% of 8,101 Sports & Outdoors niches · +2 vs the category median of 47
Market size
$981K/yr725K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
72%top-5 click share · 11 brands · 14 sellers

Flapen Score

Squat Wedge against its category

The dotted line is the Sports & Outdoors average. Past it, Squat Wedge is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squat Wedge market on Amazon at a glance

Shoppers on Amazon United States searched for Squat Wedge 725K times last year and spent an estimated $981K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 725K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $981K a year.

Searches, last 12 months
725K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
4.8%
Market size, estimated
$981Ka year
Peak month
January1.3× the quietest month
Top search term
squat wedge339K searches a year

02 · Price

A sale here is worth $28.23.

Listings sell for $28.23 on average, from $15.36 to $43.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At $28.23 that is $42K to $56K a year per listing.

Average price
$28.23inside the $15 to $100 sweet spot
Price range
$15.36–$43.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
$42K–$56K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #88 within Cardio Training. It carries 649 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#88in Cardio Training
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
649per listing
Listings tracked
15

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Squat Wedge products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

14

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Brand 142%
  • Brand 217%
  • Brand 313%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (5 brands, 12%)

Demand

Squat Wedge search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Squat Wedge search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • squat wedge339K/yr
  • squat wedge block85K/yr
  • squat wedges39K/yr
  • heel elevated squat wedge26K/yr
  • foot wedge23K/yr
  • workout wedge for squats15K/yr
  • foot wedges for exercise15K/yr
  • squat blocks16K/yr
  • wedge for squats15K/yr
  • exercise wedge14K/yr

Reviews and returns

What reviews say buyers love and hate about Squat Wedge

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Grip”
2.5%of orders come back
“There is no grip”
A buyer, on “Grip”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Squat Wedge questions

Answered from the same tracked data.