- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $4.9M/yr3.0M searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 14 sellers
Flapen Score
Squat Rack against its category
The dotted line is the Sports & Outdoors average. Past it, Squat Rack is stronger. Inside it, weaker.
Market
The Squat Rack market on Amazon at a glance
Shoppers on Amazon United States searched for Squat Rack 3.0M times last year and spent an estimated $4.9M. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $4.9Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- squat rack1.1M searches a year
02 · Price
A sale here is worth $305.41.
Listings sell for $305.41 on average, from $60.01 to $580.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $305.41 that is $153K to $229K a year per listing.
- Average price
- $305.41above the $15 to $100 sweet spot
- Price range
- $60.01–$580.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $153K–$229K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #26 within Racks & Cages. It carries 839 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 14%
- Out of stock, average day
- 6.7%
- Average rank
- #26in Racks & Cages
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 839per listing
- Listings tracked
- 14
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Squat Rack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ULTRA FUEGO Power Cage Multi-Functional Power Rack with J-Hooks Dip Handles Landmine Attachment and Optional Cable Pulley System for Home Gym
- Price
- $303.84
- Rating
- 4.6/5
- Reviews
- 1,072
- Age
- 3y ago

Mikolo F4 2.0 Power Cage with Dual-Track Smooth Pulley System 1200LBS Power Rack with Leg Hold-Down for Heavy LAT Pulldowns All-in-One Squat Rack with More Training Attachments for Home Gym (Red)
- Price
- $361.99
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 7mo ago

GOIMU DP01 Power Cage 2000LBS Squat Rack with Cable Crossover and Dual Independent Pulley System Full Cage for Full Body Training Power Rack with More Training Attachments for Home Gym (Red)
- Price
- $371.30
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10mo ago

CAP Barbell Power Rack with Pull Up Bar & Attachments - Squat Rack & Strength Training Power Cage for Home Gym - Carbon
- Price
- $106.93
- Rating
- 4.5/5
- Reviews
- 4,550
- Age
- 12y ago

SPORTSROYALS Power Rack Multi-Functional Power Cage Squat Rack with Pulley System & LAT Pull Down Workout Cage with J Hooks for Home Gym
- Price
- $317.32
- Rating
- 4.5/5
- Reviews
- 508
- Age
- 2y ago
Trending
estimated 90-day click momentum
JELENS S21 Power Cage Multi-Function Power Rack with Adjustable Cable Crossover System 2000LBS Squat Rack for Home Gym with More Training Attachments (Red 0823BK-05)
- Price
- $395.58
- Rating
- 4.6/5
- Reviews
- 37
- Age
- 1y ago

HEMERIS Weight Bench Set with Leg Extension/Curl 1000LBS Folding & Adjustable Bench press Set with 8-Level Barbell Rack Flat/Incline/Decline Full Body weight benches for home gym(Black)
- Price
- $158.93
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Eonfit E2 Power Rack Power Cage with Pivot Arm for Home Gym (BLK PRO)
- Price
- $559.63
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 1y ago

Mikolo Power Cage 2000LB Power Rack with Independent Dual Pulley System Multi-Function Home Gym Workout Machine for Cable Crossover (Aluminum Pulleys)
- Price
- $580.54
- Rating
- 4.5/5
- Reviews
- 107
- Age
- 3y ago

Mikolo F4 2.0 Power Cage with Dual-Track Smooth Pulley System 1200LBS Power Rack with Leg Hold-Down for Heavy LAT Pulldowns All-in-One Squat Rack with More Training Attachments for Home Gym (Red)
- Price
- $361.99
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 7mo ago
Newest
by launch date
HEMERIS Weight Bench Set with Leg Extension/Curl 1000LBS Folding & Adjustable Bench press Set with 8-Level Barbell Rack Flat/Incline/Decline Full Body weight benches for home gym(Black)
- Price
- $158.93
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Mikolo F4 2.0 Power Cage with Dual-Track Smooth Pulley System 1200LBS Power Rack with Leg Hold-Down for Heavy LAT Pulldowns All-in-One Squat Rack with More Training Attachments for Home Gym (Red)
- Price
- $361.99
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 7mo ago

GOIMU DP01 Power Cage 2000LBS Squat Rack with Cable Crossover and Dual Independent Pulley System Full Cage for Full Body Training Power Rack with More Training Attachments for Home Gym (Red)
- Price
- $371.30
- Rating
- 4.5/5
- Reviews
- 33
- Age
- 10mo ago

GOIMU DP01 Power Cage 2000LBS Squat Rack with Cable Crossover and Dual Independent Pulley System Full Cage for Full Body Training Power Rack with More Training Attachments for Home Gym(Black)
- Price
- $369.18
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 10mo ago

FitinOne Squat Rack Height-Adjustable Dumbbell Rack for Home Gym Multi-Function Barbell Rack Portable Strength Training Dumbbell Rack Home Gym Power Station for Home
- Price
- $61.88
- Rating
- 4.3/5
- Reviews
- 999
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
14
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
11%
- ULTRA FUEGO42%
- Mikolo15%
- Goimu13%
- CAP Barbell8%
- Sportsroyals6%
- JELENS5%
- Open — no brand owns it (4 brands, 11%)
Demand
Squat Rack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Squat Rack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- squat rack1.1M/yr
- power rack426K/yr
- power cage241K/yr
- squat rack for home gym256K/yr
- bench press rack258K/yr
- barbell rack117K/yr
- power racks for home gym102K/yr
- gym rack62K/yr
- strength training power cages49K/yr
- bench rack48K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squat Rack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









