- Flapen Score
- 45 / 100Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 4745
- Market size
- $4.9M/yr3.0M searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 76%top-5 click share · 10 brands · 14 sellers
Flapen Score
Squat Rack against its category
The dotted line is the Sports & Outdoors average. Past it, Squat Rack is stronger. Inside it, weaker.
Market
The Squat Rack market on Amazon at a glance
Shoppers on Amazon United States searched for Squat Rack 3.0M times last year and spent an estimated $4.9M. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.
- Searches, last 12 months
- 3.0M
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $4.9Ma year
- Peak month
- January1.4× the quietest month
- Top search term
- squat rack1.1M searches a year
02 · Price
A sale here is worth $305.41.
Listings sell for $305.41 on average, from $60.01 to $580.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $305.41 that is $153K to $229K a year per listing.
- Average price
- $305.41above the $15 to $100 sweet spot
- Price range
- $60.01–$580.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $153K–$229K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #26 within Racks & Cages. It carries 839 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 14%
- Out of stock, average day
- 6.7%
- Average rank
- #26in Racks & Cages
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 839per listing
- Listings tracked
- 14
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Squat Rack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
14
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
11%
- Brand 142%
- Brand 215%
- Brand 313%
- Brand 48%
- Brand 56%
- Brand 65%
- Open — no brand owns it (4 brands, 11%)
Demand
Squat Rack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Squat Rack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- squat rack1.1M/yr
- power rack426K/yr
- power cage241K/yr
- squat rack for home gym256K/yr
- bench press rack258K/yr
- barbell rack117K/yr
- power racks for home gym102K/yr
- gym rack62K/yr
- strength training power cages49K/yr
- bench rack48K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Squat Rack questions
Answered from the same tracked data.









