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Squat Rack

Fail

Buyers convert on only 0.5% of searches, so Squat Rack is a Fail.

Flapen Score
45
45 / 100
Ranks 4,637 of 8,101 Sports & Outdoors niches · −2 vs the category median of 47
Market size
$4.9M/yr3.0M searches / yr
90-day growth
-8.8%search demand this quarter
Competition
76%top-5 click share · 10 brands · 14 sellers

Flapen Score

Squat Rack against its category

The dotted line is the Sports & Outdoors average. Past it, Squat Rack is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Squat Rack market on Amazon at a glance

Shoppers on Amazon United States searched for Squat Rack 3.0M times last year and spent an estimated $4.9M. The top 5 brands take 84% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 3.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.9M a year.

Searches, last 12 months
3.0M
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.5%
Market size, estimated
$4.9Ma year
Peak month
January1.4× the quietest month
Top search term
squat rack1.1M searches a year

02 · Price

A sale here is worth $305.41.

Listings sell for $305.41 on average, from $60.01 to $580.54. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $305.41 that is $153K to $229K a year per listing.

Average price
$305.41above the $15 to $100 sweet spot
Price range
$60.01–$580.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
$153K–$229K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 14% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #26 within Racks & Cages. It carries 839 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
14%
Out of stock, average day
6.7%
Average rank
#26in Racks & Cages
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
839per listing
Listings tracked
14

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Squat Rack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

$0$741K$1.5M$2.2M$3.0M1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

14

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

11%

  • ULTRA FUEGO42%
  • Mikolo15%
  • Goimu13%
  • CAP Barbell8%
  • Sportsroyals6%
  • JELENS5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Squat Rack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Squat Rack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • squat rack1.1M/yr
  • power rack426K/yr
  • power cage241K/yr
  • squat rack for home gym256K/yr
  • bench press rack258K/yr
  • barbell rack117K/yr
  • power racks for home gym102K/yr
  • gym rack62K/yr
  • strength training power cages49K/yr
  • bench rack48K/yr

FAQ

Common Squat Rack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data